Gamers get £500 to change their name

Gamers are being asked to change their names by deed poll to promote the launch of a new game called Turok Evolution.

UK publisher Acclaim wants five people to agree to change their name to Turok for one year as part of its promotion.

According to the company, those taking part in the promotion will receive £500, an Xbox console and a copy of the new game.

The company said that it will manage the legal process to change volunteers' names and issue them with their new identities, presumably including passports and driving licences.

Registration is through the company's website at www.mynameisturok.co.uk.

The company calls it "identity marketing" and gives those that take part the "the kudos of being pioneers in advertising who are willing to step beyond the leading edge of marketing practice".

The closing date for entries is 2 September. Turok Evolution will be released on 6 September.