Microsoft touts 'Joy Division' Zune player

The black Zune 80 is etched with artwork from Joy Division's Unknown Pleasures album

Microsoft has unveiled a limited edition version of its Zune digital media player to commemorate the DVD release of the documentary Joy Division.

The Zune devices have failed to make any significant impact on the market dominance enjoyed by Apple's iPod, but Redmond is pressing ahead with a Zune player designed by record cover artist Peter Saville.

The film will come pre-loaded on a custom black Zune 80 player etched with an adaptation of Saville's artwork from Joy Division's Unknown Pleasures album.

Five hundred limited edition players will be available for purchase on 17 June for $399.99 through online Zune stores.

"Joy Division chronicles the story of the seminal post-punk band via first-hand accounts from surviving band members and those who worked closely with them during their brief but highly influential existence," said Tom Atencio, the film's co-producer.