Google now owns three quarters of UK search
/v3-uk/news/1969900/google-owns-quarters-uk-search
06 Aug 2008, Rosalie Marshall , V3
More than three quarters of all internet searches are conducted by Google, according to market research firm comScore.
Google sites hosted 75.3 per cent of all UK search queries during the month of June, followed by eBay which hosted 5.5 per cent and then Google's rival Yahoo with 4.3 per cent.
But Google's monopoly might be dangerous for consumers, according to experts, who warn that the firm now has too much power.
"It is absolutely crucial that competition remains in search engine market," said new media commenter, Martin Warner, also co-founder of technology show, Technology of Tomorrow.
"The argument for Yahoo to merge with Microsoft is now more compelling than ever for them to produce an effective competition to Google," Warner argued.
According to monitoring firm Hitwise, Google's dominance is actually even greater, with its figures saying that nearly nine out of 10 internet searches in the UK in June were powered by Google.
© Incisive Media Investments Limited 2010, Published by Incisive Financial Publishing Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, are companies registered in England and Wales with company registration numbers 04252091 & 04252093
Do you agree?
Google is NOT dangerous. People simply trust and prefer Google.
Dangerous? How can you suggest that when people CHOSE the option to use Google. It's only dangerous when you have no choice. Consumers can simply use other services if they are dissatisfied, but you know something, the reason Google is dominant is because the majority ARE satisfied with Google's services and use their services out of choice.
Posted by jojo, 06 Aug 2008