Jobpartners targets SMBs with online recruitment tool

Jobpartners' software integrates with social networks including Twitter and LinkedIn

Talent management firm Jobpartners has launched a new on-demand solution designed to make online recruitment processes more efficient and joined up for small and medium sized businesses (SMBs).

ActiveRecruiter Business Edition automates the process of recruitment, thereby reducing the administration burden and time to hire, and ensuring compliance, said the firm.

Customers can use the service to identify and target their chosen recruitment channels, and the software integrates with job aggregation sites, and social networks including Twitter and LinkedIn, to help centralise recruitment efforts.

Eric Genet, vice president of SMB at Jobpartners, argued that social networks are playing an increasingly important role in the recruitment process by allowing companies to reach out to and research potential employees.

"However, it is important that a company's use of social media links back to its overall candidate engagement process. If a company's attraction strategy is strong, but its processes are not well managed, it severely risks damaging its employment brand," he said.

"ActiveRecruiter Business Edition aims to provide SMBs with the tools to centralise and streamline their recruitment processes in order to deliver better candidate relationship management and reduce recruitment costs."