HP is ending its sponsorship of the BMW Williams F1 team
HP slams brakes on Formula 1 sponsorship
/v3-uk/news/1966930/hp-slams-brakes-formula-sponsorship
14 Sep 2005, Robert Jaques , V3
HP announced today that it is ending its sponsorship of the BMW Williams F1 team at the end of the 2005 racing season.
The technology firm gave no reason for the decision to pull out, stating only that now is the "natural moment for HP to conclude our relationship".
HP will continue as principal sponsor of the team until the completion of this year's season, and will work closely with the team to pursue the best results possible as the season closes in Brazil, Japan and China.
"This has been a successful global branding property and an excellent technology partnership for HP," said Cathy Lyons, executive vice president and chief marketing officer at HP.
Sir Frank Williams, principal of the BMW Williams F1 team, added: "HP has made an important contribution over the past six years, in particular establishing a technology base and IT approach for us which we believe has put us at the forefront of F1 teams in this respect."
HP has been the principal sponsor and technology provider to the BMW Williams F1 team since 2000.
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Do you agree?
I'm sure CA and Sun will be pleased
McLaren, CA infrastructre, Sun boxes. Suits you, sir
Posted by Ron Dennis, 15 Sep 2005
Another kick?
Poor old Sir Frank Williams. Is any one else going to kick his wheelchair? HP pull out as sponsors, BMW have dropped Williams and gone to Sauber and (insult to injury) Jenson Button has changed his mind and does not want to join the team any more. What a surprise.
Hewlett Packard is just the tip of the iceberg.
Posted by Stephen Hill, 18 Sep 2005