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/v3-uk/news/1964627/greenpeace-slams-dell-broken-promises
27 May 2010, Dave Neal , V3
The latest study of consumer electronics manufacturers by Greenpeace will make for uncomfortable reading at a number of technology firms, which have been accused of backtracking on previous promises.
The Greenpeace Guide To Greener Electronics (PDF) placed Nokia at the top for the second year, followed by Sony Ericsson. Nokia gained points for phasing out brominated compounds, chlorinated flame retardants and antimony trioxide in all new handsets, and for its commitment to cut greenhouse emissions by a third.
Nintendo came last in the rankings at 18th place with a score of just 1.8 out of a possible 10. The company scored zero for its electronic waste efforts, and has failed to reduce greenhouse gas emissions.
Lenovo was 17th with a score of 1.9, down from 2.5, and was just beaten by Microsoft, which scored 3.3 points. Microsoft lost points for its chemicals management and reluctance to apply Energy Star ratings to its games consoles.
Greenpeace saved most of its ire for Dell, however, unveiling a banner at the firm's headquarters that read: 'Michael, what the Dell? Design out toxins!'
Dell is accused of failing to meet its own promise to eliminate toxins including PVC and brominated flame retardants by the end of 2009. Greenpeace said that Dell had carried over the same penalty points earned in 2009.
Apple stayed in fifth place, but with a small reduction in its score. The company lost a point for a "lack of transparency" in its reporting on its use of renewable energy, the report said.
Do you agree?
Response from Dell
Michelle at Dell here. Wanted to share that Dell is committed to integrating the most environmentally preferable materials into our products.
We have always been committed to eliminating BFR/PVC from our products, and we plan to achieve that goal by the end of 2011 for newly introduced personal computing products. This task presents challenges, but we?re working closely with our suppliers to find reliable, environmentally preferable alternatives that maintain the performance standards our customers require.
We already deliver some BFR/PVC-free or -reduced products today. Our G-series monitors, for example, are free of PVC, BFR, arsenic and mercury; their chassis is made of 25%+ recycled materials; and they?re EPEAT Gold certified.
Building greener products is just one aspect of Dell?s commitment to environmental responsibility, in addition to our free, convenient consumer recycling programs; our industry-leading ban on exporting e-waste; designing more sustainable packaging from materials such as bamboo; and meeting 25% of our company?s energy needs using renewable energy like wind and solar.
Thanks for the opportunity to discuss.
Posted by Michelle at Dell, 27 May 2010