Amazon lubricates sales with sex toys

Amazon is seeking to 'broaden its product range'

Amazon has started selling sex toys on its website as part of a drive to broaden its product range.

Visitors to the US Amazon.com site can now choose from 37,000 items in the Sex and Sensuality sub-section. The current best selling items are lubricants and condoms, with no vibrators making it into the top 100 best sellers.

A spokeswoman for Amazon.co.uk confirmed the move but said there were no plans to introduce a similar section for UK customers.

She emphasised that the items were part of the Health and Personal Care section and would be treated as such.

The move has prompted a slight change in Amazon's sales terms. Its returns policy, recognised as very good by the standards of the industry, covers very few of the products on offer.

In addition the 'share your own customer images' section is no longer in operation, although the engine which logs similar purchases and the user review section have been retained.