The ASA ruled that Redten had misled customers in advertising its packages as 'unlimited'
Redten rapped over broadband claims
/v3-uk/news/1949612/redten-rapped-broadband-claims
23 Jul 2008, Guy Dixon , V3
Redten has been brought to book by the Advertising Standards Authority after making misleading claims of 'unlimited broadband' and 'unlimited internet downloads'.
The watchdog ruled that Redten had misled customers in advertising its packages as 'unlimited' because the ISP slowed broadband connections to dial-up speed once a 5GB or 15GB cap had been reached.
The ISP, which gives away a free PC when customers sign up for its broadband services, was also found wanting in a separate advert that offered a 'free upgrade to 24Mbps broadband'.
"Because we had not seen evidence to show that the download cap excluded only atypical users, or that customers were able to obtain an upgrade to 24Mbps free of charge, we concluded that the claims 'unlimited broadband', 'unlimited downloads' and 'free upgrade to 24Mbps broadband' were misleading," the ASA said in its ruling.
The ASA also reprimanded the ISP for its lack of response in dealing with the complaints, and an apparent "disregard for the Code".
The watchdog reminded Redten of its obligations under the Code and told it to respond promptly in future.
The ruling is the latest in a spate of problems to bedevil the ISP, including a week-long internet outage in March which left all customers without access.
Redten was recently taken over by Fatcat Communications after going into administration.
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Do you agree?
Why not Ofcom?
Why is it this kind of action has to be taken by the ASA? Aren't Ofcom supposed to police the communications sector and yet it never seems to do anything about ISPs not providing the services a customer has paid for!
Posted by Andy, 23 Jul 2008
Who had to write the RCA for that week long outage
A week long internet outage is unreal, a severity 1 call like this most companies will have fixed in 4 hours at the very most! 4 hours is the normal service length agreement (sla) for most companies. I know that they dont normally last the full 4 hours anyway. Can you imagine the Root Cause Analysis (rca) that would need to be written on that one.... Must have been a 100 pages long! Well least NTL (Virgin) can breathe easy they are no longer the worst service provider for availability!
Posted by Gavin, *-Mobile, 23 Jul 2008