Zoho goes for Google Docs

Zoho users can now share documents from Google Docs

Online productivity service vendor Zoho has added a set of new features designed to help users share documents from the Google Docs service.

The new features will be implemented within Zoho's Docs, CRM, Mail and Projects services, allowing users to import items from Google Docs and attach them to documents from the Zoho services.

Zoho said that the additions are designed to help users transition between the two web services, and were based on user feedback.

"We have many Google and Google Apps users using Zoho Business Apps, and integration between Zoho and Google Apps is one of the most requested features, " said Zoho evangelist Raju Vegesna.

"We previously integrated Zoho and Google Apps at the sign-on level. Now, we are taking the integration to the application level."

Zoho's integration efforts mirror those at other software as a service vendors, such as Salesforce. Once an issue for software-based suites, web-based applications are now facing the problem of document integration and compatibility.

As the cloud computing market has grown, businesses are relying on a growing number of web-based services, and vendors are left with the issue of integrating and managing data generated not only by their services, but by partner services and even competing products.