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Possibly still smarting over the "How many iPhones did you sell on the first day?" squabble, O2 jazzed up today's announcement of its financial results by highlighting a number of "fun" facts.
In a blog post, O2 said, "We’re happy to say it’s been a great nine months in some very tough times", and claimed some impressive user numbers.
The company said it has enough customers to fill Wembley Stadium 233 times over. To save you doing the maths, that equates to 21 million users of its mobile services.
O2 said that between them they had spent some 39,680,000,000 minutes on the phone. That is the equivalent of a teenage girl spending every minute of every day on the phone to her friends for the next 75,000 years.
Broadband use is also on the increase, and O2 said that it now had 527,126 customers, a "huge increase" from last year.