BMW.de is in trouble for using 'doorway' pages which contravene Google guidelines
Google blacklists page rank cheats
/v3-uk/news/1944802/google-blacklists-page-rank-cheats
06 Feb 2006, Iain Thomson , V3
A Google employee's blog has revealed that the search firm has blacklisted BMW for trying to manipulate its ranking system, and that Ricoh will soon suffer the same treatment.
Matt Cutts, who wrote Google's Safe search filtering feature, said in his blog that BMW.de created so-called 'doorway' pages which contravene Google guidelines.
A 'doorway' page contains a list of keywords designed to boost its position in the rankings, but then redirects users to a different site, in this case BMW's German sales site.
"That's a violation of our webmaster quality guidelines, specifically the principle of not deceiving your users or presenting different content to search engines than you display to users," wrote Cutts.
"It appears that at least some of the JavaScript redirecting pages have already been removed from BMW.de, which is very encouraging."
BMW.de will now have its popularity rating reduced to zero, the so-called 'Google Death Penalty', although the BMW.com URL is unaffected. Cutts warned that Ricoh.de is about to suffer the same fate.
Google is increasingly cracking down on practices designed to fool its search engine technology. It has published official webmaster quality guidelines to explain what is allowed and what is not.
"If you work at a large company that has doorway pages, keyword stuffing, or other tricks against our webmaster quality guidelines in a non-English language, consider this a courtesy notice that Google will pay a lot more attention to spam in other languages in 2006," warned Cutts.
"Please check your site for issues now to avoid any potential problems."
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Do you agree?
Clumsy search engines
Search engines are clumsy. Webmasters design for Google and actual human users secondarily. That's too bad. You can't blame BMW. Nor any of my customers... our product, searchenginecloaker.com, has been long allowing Webmasters to split their efforts to separately target content to the engines and different content to real users. The result is win-win.
Posted by Peter Bray, 07 Feb 2006
Hooray!
Hooray For Google! I support your cleanup.
Posted by D.Klauss, 06 Feb 2006
Good work
yeah we have also seen in numerous website who uses excessive keywords to cheat google but they Don't know that Google is MUCH SMARTER than their fake tricks.. if you gaining something (i.e. money or education) from any institution or org.. U have to be loyal and honest with them and should follow their Rules strictly ..
Regards,
Team of Globe319
Posted by globe319, 16 Nov 2006
google paymasters
Although I admire the clean up what I dont like is that Google seems to favour paying customers, I guess BMW just didnt pay enough.
I have 1500 keywords for a Global Local Bank running and are all active yet strangely enough none of them show up...strange that the very same bank are paying customers of Google
Posted by artofohm, 01 Oct 2007