Mobile technology 'key' to the work-life balance

Europeans do not see mobile technology as overloading them with communications

European consumers believe that mobile technology is enhancing their work-life balance rather than overloading them with communications, according to a new survey by Motorola.

The company polled 3,500 Europeans of working age in France, Germany, Spain, Sweden and the UK.

Nearly eight out of 10 believed that mobile technology had helped to integrate their personal and professional lives, and two-thirds claimed that this integration had brought a better balance to their life.

Some 87 per cent of UK consumers said that they are used to sharing content between devices, compared to 70 per cent of their European counterparts, while 87 per cent of all respondents said that they are used to sharing content on the move.

An overwhelming 97 per cent of those polled indicated that they access social media capabilities 'frequently'.

The survey also showed that 16 per cent of European consumers actively seek and share information on the latest technology applications and capabilities.

"The internet, social networks and smartphones have changed how consumers of all ages engage with content," said Steve McCaffery, home and networks vice president for Europe at Motorola.

"It is now on their terms. What this tells us as an industry is that we must continue to develop solutions and services that make the consumer experience as intuitive, individual and interactive as possible."