Summit: Is the ECM industry up to the information overload challenge? Part 2

New technologies are emerging to tame the information overload beast

We continue our investigation into what enterprise content management (ECM) companies are doing to improve the technology, and whether they can actually come good on their bold claims to help customers get to grips with the data overload. You can read part one of our report here.

Mike Lynch, chief executive, Autonomy

"The problem with legacy ECM is that you worked out what was important to your organisation, moved it to a central repository, and then did a lot of manual work on it - tagging it and so on. Then every time it changed, the system made a record of it. So to say you were 'managing' your content is pushing it really. The legacy model was also not ready for the explosion in unstructured content – it's no longer a small subset of information. And fatally for the old model, regulatory changes came. It used to be that they'd ask you to produce a small subset of information [for e-discovery] but now regulators have deemed that what is important is much larger – pretty much everything.

"It's almost a case of Emperor's new clothes – the ECM systems are naked because they don't understand content. We have the technology to read content and do analysis on the basis of what it means, not just on the basis of what reference number has been attached to it.

"The big new ideas are meaning – understanding the meaning of content – and we'll see all ECM vendors moving to meaning-based solutions eventually. The second one is manage-in-place – not moving content out of 9,000 repositories into a central repository but keeping the information in place. With Interwoven we've got a top-of-the-line standard model ECM [system] and we've put in meaning technology and manage-in-place technology so we can radically move the market forward into new models.

"If you can do meaning you can also implement hybrid cloud and on-site systems. So the software in the organisation can understand a document and therefore understand whether to keep hold of it on site or send it off to the cloud repository. The issue is not so much the cloud as what goes where."

John Powell, president, chief executive and co-founder, Alfresco

"You used to manage your inbox by filing stuff but in the past couple of years email has got to a point where few people have time for that now. The whole content management industry is on a similar curve with the underlying unstructured information. Suddenly there's a whole new raft of information so we've seen a move away from using email as a discussion and collaboration environment to using collaboration tools where you keep the content in place and bring people to the content. You can parallelise a lot of activity on that content. It won't replace email but it's slowly changing the way people work with information.

"The next step is to get a lot more intelligence into the way we are tracking down interesting information. Search is all very well but you need to know what you're searching for, and searching for content is still a pretty crude affair. In future, technology that auto-classifies and dynamically tags information within a collaborative CMS environment will enable users to subscribe to the information they want. The point is getting the infrastructure deployed and teaching people how to use it – it's still a challenge."

"In my mind, people will start to move away from their own in-house infrastructure and towards a public or private cloud environment where apps are delivered; breaking a lot of the links with the C-Drive content.

"Another area we're building applications and functionality on is records management. In the past, it tended to be a secret thing only government departments got involved in. What we've done is incorporate all the reacords management standards and built a new Web 2.0 interface so you can do in-place records management. It means your staff don't need training in a new application, and they don't need to worry about the difference between a document and a record. We thought it would be fairly niche but the whole credit crunch/compliance thing is making people realise they need this functionality."

Ken Bisconti, vice president ECM products and strategy, IBM

"Every day, 15 petabytes of new information is being generated. Seventy percent of our customers say regulations are driving up storage demands, so businesses are realising they must classify, manage and delete data, not just keep adding storage.

"IBM takes a multi-faceted approach to managing this information explosion. We provide a number of collaboration, portal and social computing technologies that help customers prioritise the information that is presented to end-users, and helps them communicate and collaborate efficiently. We also provide a broad portfolio of enterprise content management solutions for managing unstructured content. This includes scalable content repositories - IBM FileNet Content Manager and IBM Content Manager - with direct access from common business tools such as Lotus Notes and Microsoft Office. We also provide a suite of technologies that provide complete information lifecycle management, from content collection and archiving (IBM InfoSphere Content Collector) to automated classification of information, records management and e-discovery collection and review services.

Petabytes of unstructured content in our customers' environments can now be better understood by the use of content analytics technologies, helping them discover key business trends. This will help to revolutionise the way companies capture value from the otherwise daunting explosion of volume and variety of information being created across the world everyday.

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