Calling all bloggers, search engine giants Google needs you to put your communications skills to work protecting its controversial Book Search service. Google believes that bloggers can challenge the editors of titles that carry stories that misrepresent Google Book Search to ensure the service survives its legal challenges.

Google Groups Book Support Book Discovery is a online mailing list for its Book Search supporters. "We hope you, our supporters, can help clear the air when misleading articles are published," said Jen Grant, Google Product Marketing Manager said in the group's first posting.

Grant said the idea was formed after Stanford law professor Lawrence Lessig made a video presentation in support of Google Book Search . Lessig is also the founder of the online copyright alternative Creative Commons. Alexander Macgillivray, senior product and intellectual property counsel for Google represented Creative Commons in his previous role as a litigator with US law firm Wilson Sonsini Goodrich & Rosati.

In her posting Grant implores bloggers and Google Book Search supporters to, "we encourage you to write a letter to the editor, post a comment or blog about the facts," if they see articles that, in Google's opinion, misrepresent the Book Search service. Grant also indicates that the Authors Guild ( click here for more  information on Authors Guild) and novelists such as Susan Cheever do not understand the US Fair Use laws, which according to Google, allows it to copy a book and make some to the text available online.

The Authors Guild is suing Google in a class action which calls for Google to end its digitisation of library books, which it describes as a "brazen violation of copyright law." The main sticking point is that by digitising library books, Google has not allowed authors and publishers to chose whether they want their work to be incorporated in to Google Book Search. Authors believe it is their right alone to decide whether their work should be digitised.