The McMobile hopes to make fast food faster

McDonalds to use mobile devices to speed up food orders

Emma Nash

McDonald's is hoping to speed up fast food by equipping staff at its 1,250 UK restaurants with queue-busting handheld devices.

Staff will take customer orders as they wait, making for a happier Happy Meal.

Advertisement

According to Steve Tiley, head of management information systems at McDonald's UK, the devices will be in place at all restaurants by the end of the year.

'This will cut queues so, by the time we've taken the order and the customer gets to the till, the food should be waiting and they just have to pay,' Tiley told Computing.

Food orders will travel over segregated wireless networks to be processed.

The decision to adopt mobile devices in the restaurants follows their successful use at the company's Drive Thru establishments.

The devices are being provided by handheld specialist Symbol.

As well as processing food orders, the devices will run business intelligence software from Business Objects. The software has been running on the company's thin client and intranet infrastructure since 2001, and has allowed it to make significant savings.

'We spent about 12 per cent of our annual IT budget that year and achieved a return on investment within nine months,' Tiley said.

McDonald's gathers reams of information each day such as sales information and marketing data on its Oracle database and uses Business Objects to analyse it over night.

Local supervisors are sent the information by eight o'clock each morning, allowing any areas that need attention to be highlighted and subsequently addressed.

As well as providing management with a clear understanding of how each individual restaurant is performing, the company has virtually eliminated its administration processes, cutting 500 hours of processes.

'The reduction in man time has been a massive saving,' Tiley said. 'Restaurants can actively see how they are performing, which would not have previously been possible.'

McDonald's is also set to use Business Objects to introduce a scorecard-based system so managers can keep an eye on key performance indicators to ensure they are operating as best they can.

Tiley says the technology has had a positive impact on the customer service, with 500 restaurants receiving no complaints at all over a two-month period.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Further reading

Related whitepapers

Related jobs

Most watched

HTC Hero

Hands on with the HTC Hero

V3.co.uk gets a walk through of the Hero, which includes HTC's new Sense overlay for Android

Xperia X1

Video Review: Sony Ericsson Xperia X1

First Looks Editor Ian Williams gets hands on with the Sony Ericsson Xperia X1

IT white papers

Search white papers

Top categories

Poll

Poll: Summer smartphones

Poll: Summer smartphones

Which smartphone will you be taking to the beach this summer?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

HTC Hero

Hands on with the HTC Hero

V3.co.uk gets a walk through of the Hero, which includes...

NetGear ReadyNAS NVX

Review: NetGear ReadyNAS NVX

NetGear's four-bay compact network-attached storage gets a serious speed boost

AMD

AMD adds to six-core Opteron line up

New HE processors promise even lower power consumption

Adobe Systems

Adobe launches ColdFusion 9 and ColdFusion Builder

Firm promises enhanced developer productivity

Primary Navigation