Logo
Trade conference debates 3G demand

Perceived lack of value puts businesses off 3G

Computing

reports on telecoms developments from the 3GSM World Congress in Cannes

Miya Knights

The telecoms industry still has much work to do to meet the basic telephony requirements of businesses before companies consider investing in third-generation (3G) mobile technology, say experts.

Telecoms providers are seeking ways to increase sales from their large investment in 3G infrastructure, but corporate users will be slow to adopt new mobility services because of a perceived lack of value from current voice offerings, the 3GSM World Congress conference heard last week.

Advertisement

'3G will compound the problems we have with voice today,' said Daniel Taylor, managing director of user group the Mobile Enterprise Alliance. 'It will only get worse with data.'

Investor research suggests that companies spent $16bn (£8.4bn) worldwide on mobility technology last year, excluding ongoing monthly expenditure on data and voice services, says Taylor.

This shows a lack of understanding of business needs by telecoms providers, he says, with companies unlikely to make use of current 3G services such as music downloads or video-calling.

Jessica Figueras, wireless software research director for analyst Ovum, says the industry has set expectations too high to deliver proper value to business users.

'3G is a great illustration of enterprises preferring the basics such as lower cost and better bandwidth, as well as better customer care and billing options,' she said.

Business products should include a generic corporate telephony offering, including components for serving mobile and remote workers, says Taylor.

This would need to comprise electronic billing and payment facilities direct to the operator, as well as online ordering systems to manage spending and procurement more efficiently.

A good helpdesk facility to save companies from having to create their own; clear service level agreements for data services, bandwidth, latency and helpdesk response times; and a network-level capability for managing applications accessed remotely are also requirements for business users, he says.

Network coverage, geographical roaming and professional integration services are also areas of weakness.

'We also need devices without digital cameras,' said Taylor. 'You'd think it a simple request, but this is a hot enterprise topic. Most firms won't let cameras anywhere near their business.'

What do you think? Email feedback@computing.co.uk

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Further reading

3GSM logo

3G to affirm its growing status in 2005

3G adoption growing at healthy rate

Related whitepapers

Related jobs

Most watched

eu flag

V3.co.uk weekly debrief, 6 Nov 09

This week, Europe decides what to do with illegal file sharers

Intel unveils its micro server platform

Small-enclosure systems take aim at hosting market

Analysis and Reports

Remote access - Three steps to getting connected

3.4 million UK professionals now work from home – is your company equipped?

Cost benefits of a global collaboration network

This white paper is a must read for organisations looking for evidence of the bottom-line benefits of high-definition video and voice communications

Poll

Impact of Information Overload poll

Impact of Information Overload poll

What is the biggest problem your firm faces as a result of the data explosion?

View poll results

Advertisement

White paper library

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Spotlight

V3.co.uk Information Overload Summit starts today

We've finally cut the ribbon on V3.co.uk's inaugural Summit event...

Dirk Singer

Comment: Three steps to a social media strategy

Monitor, register and engage, says communications adviser Dirk Singer

rich media

Summit: Is the ECM industry up to the information overload challenge?

In part one of our report, we talk to EMC...

hacker

Summit: UK 'in danger of being left behind' on security

Experts warn behavioural monitoring is essential to protect sensitive data

Primary Navigation