The Apple iPad Mini went on sale in the UK today, and already looks to be a big seller for Apple with many models out of stock at Apple stores by early morning after V3 had visited the firm's two main stores.
By 9am at the flagship Regent Street store in London, Apple had sold out of iPad Mini 16GB models, with white iPad Minis also in demand by customers.
By 11am the only models left to buy were the 32GB or 64GB black devices, but with a constant queue of around 50 people waiting in line for the 32GB version, the cheaper model is likely to sell out fast too.
Customers heading into the Covent Garden store by mid-morning had to dig deep to splash out for the £429 64GB version, as these were the only models available after the early morning rush led to a sell-out of all 16GB and 32GB versions.
At the Westfield Stratford mall Apple store, the 16GB model had sold out by 10am, but all other models were still available at mid-morning.
Those customers who bought their iPad via the online preorder system also seem set to be disappointed.
One customer at the Regent Street Apple store had ordered a 16GB iPad Mini on day one of preorder availability with a shipping date of 2 November, but was notified this morning that the shipping date has been pushed back to 12 November. So she decided to cancel that order and instead buy the more expensive 32GB model to have it in-hand today.
Some might remark, why not just wait a couple of weeks for the cheaper model to arrive, but then this is Apple with its special breed of iFans.
Apple is quoting dispatch in two weeks for any online orders of the Wi-Fi-only models, while the Wi-Fi and 3G models won't be shipped until late November.
Apple's first printed adverts clarifying to confused consumers that Samsung's Galaxy Tab does not infringe on the iPad have started appearing in newspapers.
Friday's edition of The Guardian carries the advert on page five with possibly one of the dullest adverts ever to appear – no doubt Apple's intention – with no logos of any kind visible.
"On 9th July 2012 the High Court of Justice of England and Wales ruled that Samsung Electronic (UK) Limited's Galaxy Tablet Computer, namely the Galaxy Tab 10.1, Tab 8.9 and Tab 7.7 do not infringe Apple's registered design No. 0000181607-0001."
It goes on, but we will spare you the rest of the legal mumbo jumbo – read above if you wish.
The advert is a humiliating come-down for Apple after it lost the high-profile court case against Samsung in the UK courts over design rights, with Judge Birss ruling for Samsung because Apple's device is "cooler".
Although this is a nice way to lose a court case, Apple was forced to post the notices to inform consumers no issues were found, as the ongoing cases around the world may confuse people – absolutely correct.
Apple eventually relented, and posted something on its site but this was challenged by Samsung for being untrue and not adhering to the judge's order. A court on Thursday agreed and was shocked by Apple's surly attitude.
The firm even had one of its poor, hard-working, under-paid lawyers attempt to keep a straight face in open court by claiming it would take 14 days to amend a page of text on its website.
"This is Apple. They cannot put something on their website?" the judge said in response.
Apple has 24 hours to update its website, with the old apology page current missing.