Microsoft has added a pair of features to the Bing search platform on Windows Phone.

In a posting to the Bing UK blog, the company said that it would be equipping the search platform with additional options for mobile users. The update will allow users additional options for scanning and viewing content on their handsets.

The Bing Vision add-on will add the option to scan in QR and bar codes as well as image recognition tools which will allow users to view sites and retail information by scanning images from DVD and CD covers. Additionally the tool will recognise book covers and data from the Microsoft Tags platform.

The company is also looking to expand its image recognition platform into the print media space. Set to launch in March, Bing Imaging for Newspapers will allow the handsets to take pictures of newspaper and magazine articles and then match the article with its online edition.

The reception of the Imaging for Newspapers platform will be watched closely by newspaper and magazine publishers who have seen their print readership plummet in recent years and have strugled to transition their business models into the digital space.

Apple's share price passed the $500 mark for the first time in the firm's history on Monday afternoon as the success of its iPad 2 and iPhone devices continue to make the firm one of the world's most valuable companies.

It has taken just six months since passing the $400 on the Nasdaq market to rocket to £500 and comes three years after the firm's share price was a comparatively paltry $89.31 in February 2009.

Since then the success of its iPhone and iPad ranges, particularly their increasing use among both consumers and business users, has fuelled the firm's valuation, which is now inching towards $470bn as it continues to rake in record profits.

The firm's financial success is in stark contrast to some of its key rivals, with the likes of Microsoft stagnating on $30 per share price - and a market cap of $256bn - and Nokia on just $5 a share or a $18.5bn market cap, as other firms find it hard to make any traction in the smartphone and tablet markets.

Only Google can outperform Apple for share-value, with its stock currently priced around the $613 mark, but with fewer shares it circulation, it's value is a 'paltry' $199bn.

The question everyone will be asking, though, is clear: why on earth didn't I buy some shares in Apple three years ago?

Microsoft has spilled the beans on ARM support in Windows 8, but the biggest revelation is that this version of the platform will include Office applications, a move that seems designed to boost Microsoft's share of the tablet market.

In the latest update to its Building Windows 8 blog, Microsoft ended months of speculation by clarifying that Windows on ARM (WOA) "supports the traditional Windows desktop experience including File Explorer, Internet Explorer 10 for the desktop, and most other desktop features", the opposite of what Microsoft had earlier appeared to suggest.

More interestingly, Microsoft stated that within the desktop environment, WOA will include desktop versions of the upcoming Microsoft Word, Excel, PowerPoint, and OneNote applications, codenamed "Office 15".

In other words, it appears that ARM-based devices running Windows 8 will come with the next version of Microsoft Office ready built in, a move that is almost certain to make Windows tablets a more attractive prospect to buyers than other devices, even perhaps Apple's iPad.

This is a very cunning ploy by the software giant, but also risky. Microsoft Office is possibly the most eagerly sought-after business software, and the ARM-based incarnation looks set to be a full implementation of the features seen in the desktop version for x86 PCs, along with enhancements for both touch input and minimal power/resource consumption.

However by bundling Office in this way, Microsoft will also be risking further anti-trust action, such as the case brought against it by the US Department of Justice over the inclusion of Internet Explorer with Windows, or the European Commission case over bundling of Windows Media Player.

Meanwhile, Microsoft has explicitly stated that WOA will feature the traditional desktop interface as well as the Metro-style front-end. Previous Microsoft statements about only Metro-style apps being supported on ARM led to the widespread perception that the desktop itself would be omitted from WOA.

"The availability of the Windows desktop is an important part of WOA. The desktop offers you a familiar place to interact with PCs, particularly files, storage, and networking, as well as a range of peripherals," Microsoft's Steven Sinofsky wrote on the Building Windows 8 blog

"You can use Windows Explorer, for example, to connect to external storage devices, transfer and manage files from a network share, or use multiple displays, and do all of this with or without an attached keyboard and mouse."

However, it does seem that Microsoft expects third-party developers to stick to Metro apps, because of the power-efficiency features the firm is explicitly building into the new WinRT programming model.

"The conventions used by today's Windows apps do not necessarily provide this," said Sinofsky. "If you need to run existing x86/64 software, then you will be best served with Windows 8 on x86/64."

Microsoft is set to unveil the first public preview of Windows 8 on 29 February at Mobile World Congress.

LAS VEGAS: Those of you who were hoping that Microsoft would leave CES with one last spectacular fizzle are in for bad news.

Steve Ballmer's 2012 keynote has come and gone without any power outages, system crashes or video delays. Despite an over-capacity crowd at CES, Microsoft was able to showcase its latest and greatest products with very little in the way of negative attention.

The final Microsoft keynote for the forseeable future highlighted many of the company's flagship brands, including the growing Windows Phone platform, XBox and its Kinnect platform, and the upcoming Windows 8 OS for both desktop and tablet systems.

Ballmer, aided by co-host Ryan Seacrest, was his usual dynamic self to the very end. When asked what was next, he emphatically declared "Metro, Metro Metro!" in reference to the highly-touted Windows 8 interface.

"Together, all of us in this industry, in thousands of new ways, will use the software and services and devices to invent incredible things," he said.

"Metro will drive the new magic across all user experiences."

And with that, Microsoft ends its days of headlining CES. Those of you feeling nostalgic about the whole thing will always have the memories of the company's historic keynote fails to keep you company.

Five years ago today, Apple co-founder Steve Jobs stood on stage at the annual MacWorld event and unveiled a device that would transform the mobile phone market forever.

The device was, of course, the iPhone and it kicked the mobile phone industry into a whole new era, with the effects still being felt today as Google, Research in Motion, Microsoft and Nokia have all been forced to play catch-up in the battle for market share.

Jobs knew Apple was on to a winner when he launched the device, arguing it was far ahead of any other device on the market, which at the time meant unattractive, brick-like machines which lacked the sense of fun and style that were the iPhone's trademarks.

"[The] iPhone is a revolutionary and magical product that is five years ahead of any other mobile phone. We are all born with the ultimate pointing device - our fingers - and iPhone uses them to create the most revolutionary user interface since the mouse," he boasted.

Now, of course, Apple is under more pressure than ever from its rivals, particularly from Android-based handsets from manufacturers like Samsung and HTC, but the continued appetite shown for each new device the firm launches, most recently the iPhone 4S, shows it still has a cutting edge in the market.

The next 12 months are likely to be a key time for the market too after the sad passing of Jobs, with Apple expected to unveil the iPhone 5 at some point in the coming year.

A key figure in this development is likely to be the recently knighted Jony Ive, the head of industrial design at the firm and Jobs' "spiritual partner", whose job it is to produce the next wave of devices at Apple with a clear mission to maintain its status as the top-dog in the smartphone industry.

Certainly, if the firm can achieve the same level of success in the next five years with its iPhone devices as it did in the first five, Ive will have proved himself a worthy successor, with a little help from Tim Cook of course.

Microsoft may again be bidding for Yahoo, but this time for a minority stake in the company and in partnership with private investment firm Silver Lake Partners, according to reports.

AOL chief executive Tim Armstrong has said, meanwhile, that his firm does not plan to buy any Yahoo assets.

Yahoo has asked for bids to be submitted this week, according to Bloomberg. Other bids are expected to come from private investment firms Thomas H Lee Partners and TPG Capital, reports say.

Another report by DealBook has said that Microsoft will join forces with Silver Lake Partners and TPG Capital to secure 20 per cent of Yahoo.

All the firms involved in the bid have refused to give official statements, but the fact that Microsoft is making another offer for Yahoo would hardly come as a surprise.

Relationships between Microsoft and Yahoo have been far from stable in recent years but, even though Yahoo has fallen a long way from its status as an internet giant, Microsoft remains interested. Microsoft still basically wants Yahoo to compete better with Google.

Redmond attempted to buy Yahoo in 2008 for $44.6bn (£30bn) but was rebuffed. At that point Mcirosoft chief executive Steve Ballmer denied any chance of new acquisition talks and said that his firm had "moved on".

But Microsoft and Yahoo announced a 10-year search partnership in 2009 to allow them to compete with Google.

The deal was signed by Yahoo's new chief executive at the time, Carol Bartz, who was hired to turn Yahoo around after the firm's search market share had fallen sharply against Google's. Bartz was recently fired by Yahoo's board for failing to succeed with this strategy.

Bartz's priority was clearly to improve Yahoo's display advertising business, launching Rich Ads In Search, which let advertisers include images, video and location in adverts. However, problems with Bartz's strategy arose this year, as Yahoo's advertising business was not keeping pace with its rivals'.

Meanwhile, problems also arose with Bartz's 10-year search deal with Microsoft, and in April Yahoo attributed a 28 per cent profit slump to technical problems arising from the partnership.

The announcement that RIM is adding support to Microsoft Office 365 should be welcome news to firms that have investments in BlackBerrys and Microsoft's email system, a group which no doubt makes up a large proportion of the business world.

RIM's BlackBerry Business Cloud Services offers access to Microsoft Exchange Online email, as well as calendar, contacts, tasks and memos via the BlackBerry. And even better for IT workers is the news that they can provision, manage and secure individual handsets using a web-based console.

If RIM handles this rollout correctly, it could reinvigorate its popularity in the business world, letting its enterprise customers take advantage of the latest cloud technologies from Microsoft while still retaining the famed BlackBerry security standards.

However, there are still challenges for RIM to overcome, highlighted to V3 during a conversation with the global IT manager of a UK media company off the back of Tuesday's announcement.

The first of these is the recent BlackBerry outage issues.

"Our confidence in RIM has taken a bit of a bashing recently with the outages. Do I really want to put 200 users in a new cloud service, when the reliability hasn't been proved?" he said.

Another issue is the early stage status of the BlackBerry Business Cloud Services. The company V3 spoke to is in the process of a move to Office 365, so has been eagerly awaiting this move from RIM.

"As someone who's responsible for the email of the entire company, am I really comfortable using a beta version?" he questioned.

However, he added that there is pressure from elsewhere in the business to adopt the technology as soon as possible, now that the investment has been made in Office 365.

"I've got close to 200 BlackBerry users, and otherwise I need to keep those mail boxes in house, rather than move them to the cloud," he said.

On the positive side, he welcomed the news that this technology could be free of charge for organisations, as there was a concern that there would be an additional cost to tie the two products together.

And he supported V3's initial suspicions that this release has been timed to help RIM wipe away lingering concerns over the recent service outages.

"The expectation was that this release wouldn't be ready until Christmas, so it's very useful that they're doing it now," he said.

If RIM did indeed rush this one out earlier than planned, hopefully it won't backfire and end up with glitches in the technology and more unhappy customers.

Most business intelligence (BI) firms talk up their mobile strategy in some shape or form, but one company is keeping notably quiet about its agenda, and that's Microsoft.

The small pure-play BI firms, such as QlikTech and Microstrategy, were the first to lead BI into the mobile sphere a couple of years ago.

Since then, many of the stack vendors have followed suit, most notably SAP with Business Objects Mobile in 2010, which is probably the most robust and pervasive mobile offering from all of the stack vendors, and supports the most mobile devices.

IBM follows closely with Cognos Mobile for the BlackBerry and the recent support it added for the iPhone at the end of 2010, while Oracle released Business Intelligence Mobile for devices running iOS earlier this year.

As each firm makes a mobile update, they are heralded as the only way forward for BI.

So what is Microsoft doing? Not much it seems.

Redmond's BI offering is available as part of the Office and SharePoint Server suites, and is built on the SQL Server platform, with Excel providing one of the main BI interfaces for users, as well as the dashboards from SharePoint Server.

When it comes to mobile, though, Microsoft BI runs only on the Windows platform, so that means compatibility with just Windows 7 devices.

Donald Farmer, the former face of Microsoft BI, who has now left to work for QlikView, said that when he left Microsoft in January this year the BI team was not thinking in mobile terms at all.

When asked what Microsoft's BI strategy involves, he replied: "Great question. I wish I knew!"

"Microsoft's mobile strategy is tied up with Windows 7. There was no mobile strategy that filtered down to individual teams while I was there. It's only such a large company that can release a product with no knowledge of its future strategy. You won't find Steve Ballmer losing sleep over BI," he told V3.

One customer, frustrated by Microsoft's lack of mobile strategy, has posted a comment on the company's BI Facebook page.

"What is Microsoft's mobile BI strategy? Please think beyond Windows 7 phones - it must work on all platforms," said Tricia Wilcox Almas.

"This trend is not going away and I need tools now. My clients will abandon their Microsoft bias if there is no offering and others are willing to fill in the gap!"

Microsoft told her that its strategy is to allow partners to build "a host of mobile apps to meet a variety of scenarios".

"You can expect more from us in the phone and slate form factors. More to come," the firm added.

Microsoft could not comment on its mobile BI strategy at the time this story was published, but it wouldn't be surprising to see the firm make an acquisition in the area to build out its capabilities.