'Don't be evil' has long been Google's motto, enshrined in its code of conduct while the firm casually rebuffs a litany of Right to be Forgotten requests and antitrust probes, while eroding individual privacy down to a wafer-thin margin.
But since Google created its own parent company in the form of Alphabet, the motto now applies only to the core divisions of the search firm, such as YouTube and Android, while other areas have a new set of rules to follow.
Revealed on its investor pages Alphabet's code of conduct includes rules dictating that employees should "avoid conflicts of interest", "obey the law" and the pithy "ensure financial integrity and responsibility".
"Employees of Alphabet and its subsidiaries and controlled affiliates should do the right thing - follow the law, act honourably and treat each other with respect," it said.
We could extrapolate from this that Alphabet's employees are now allowed to be evil so long as it is legal. Somewhere someone is rubbing their hands in glee.
X, Alphabet's experimental division, also falls under this new code of conduct, and those with an active imagination could foresee a future of drones and driverless cars doing what they please on public highways, given that it is now legal for them to do so.
Alphabet also offers its senior members a kind of get-out-of-jail clause just in case they act evilly and against the law.
"Any waivers of this code for directors or executive officers must be approved by our board," the code of conduct said.
There are clear demarcations between the rules to which Google and Alphabet employees must adhere, notably over pets. Google has declared itself pro-canine: "We like cats, but we're a dog company."
Alphabet has no preference on pets, but will no doubt frown on employees bringing in endangered white rhinos, what with their movement strictly prohibited.
Perhaps this could see a strong separation in the division. Google may end up sporting a workforce of nice yet reckless do-gooder dog lovers, akin to the calamity prone Wallace of Gromit fame.
While Alphabet's future ranks could be formed of disciplined, cat-stroking evil geniuses, adept in working legal loopholes. Think lawyers merged with Connery-era Spectre Bond villains.
Technology played a significant part in the promises made in the Conservative Party manifesto, including the next steps for the superfast broadband rollout, expanded mobile coverage and startup support.
So it is surprising that chancellor George Osborne's Summer Budget lacked any explicit mention of the government's plans for the technology industry and related sectors.
Osbourne focused instead on touting his vision of a working Britain for working people. However, dig a little deeper into the HM Treasury Summer Budget documentation and you'll find that the Budget affects the technology industry more than at first appears.
Osborne did not mention the superfast broadband programme in his speech, but the government will be allocating up to £10m to support its rollout in the South West, slated to start in April 2016.
The fund will require local projects to bid for financial support, and priority will be given to those that aim to deliver ultrafast broadband speeds of 100Mbps.
The government did not say how it will deliver tax reforms for small businesses or bolster the development of startups, but the chancellor mentioned the need to release London's economic grip on the UK and build up business in the north of Britain.
Osbourne championed the concept of the ‘Northern Powerhouse' and other areas outside the capital that are seeing a growth in new businesses. These include Tech North and the growing technology clusters in Bournemouth and Liverpool.
Larger companies, including UK technology firms, can look forward to corporation tax relief as rates will drop from 20 percent to 19 percent in 2017 and to 18 percent in 2020.
Osborne said that "Britain needs to raise its game" when it comes to skills, and that the government will introduce an unspecified apprenticeship levy on large enterprises to create three million apprenticeships for young people.
The UK is home to many large technology enterprises, and it would not be surprising if such corporations were among the first to be required to provide apprenticeships that address the UK's digital skills gap.
The government also appears to be taking a hard line on filling the skills gap, outlining ambitions to push unemployed people under the age of 21 into education or apprenticeships from the first day of their benefits claim.
Downing Street will doubtless expect the technology industry to be a core provider of such apprenticeships and the work opportunities into which it wants to channel young people.
The Budget said that the government will invest £23m in a further six Next Generation Digital Economy Centres in London, Bath, Newcastle, Nottingham, Swansea and York.
The centres will be created with support from regional councils and local small and medium sized businesses.
"These centres will exploit opportunities across sectors of the digital economy, including the creative industries, finance, healthcare and education," the Treasury said.
Overall, the Budget is still relatively slim on technology investments and initiatives. However, more are expected to surface in the government's Productivity Plan led by Treasury minister Lord O'Neill.
In the meantime, the technology industry is left sitting on tenterhooks, waiting for the government to confirm or renege on its manifesto promises.
Speak to any motorist who's spent time navigating Britain's rural B-roads and you'll probably set them off on a tirade about journey-ruining, tyre-shredding, pothole-riddled roads.
But Jaguar Land Rover (JLR) might just have the answer to these tarmac-based woes after revealing research into using cloud and connected car technology to enable vehicles to identify the location of potholes and broken manhole covers and share that knowledge with other motorists.
Pothole Alert has the potential to save motorists billions of pounds a year on punctures and vehicle repairs, according to JLR.
The system is an evolution of the MagneRide technology found in the Range Rover Evoque and Discovery Sport, which uses sensors to profile the road surface and monitor vehicle motion and changes in suspension height.
The system then adjusts the suspension to give passengers a comfortable ride when they are travelling on rough or damaged roads.
Dr Mike Bell, global connected car director at JLR, said the Pothole Alert research stemmed from the potential the company saw for wider use of the information harvested by the MagneRide system.
"We think there is a huge opportunity to turn the information from these vehicle sensors into big data and share it for the benefit of other road users," he said.
Bell explained that the most accurate data comes from vehicles that have already driven over a pothole, but that JLR is researching ways to scan the road ahead to provide data on such obstacles so that action can be taken before a vehicle reaches them.
JLR said that such alert systems could be used to deliver pothole and road damage data to local councils via the cloud to inform them of road sections in need of repair, something the carmaker is working on with Coventry City Council.
The Pothole Alert research is an example of connected car and cloud technology being explored in a granular and very practical way, rather than from a high-concept and large-scale perspective, in turn helping to inject a ‘real-world' element into modern and often nebulous technology.
That being said, Bell noted that JLR's research is a stepping stone towards developing autonomous vehicle systems and driverless cars, and will help make autonomous driving "a safe and enjoyable reality".
Driverless cars might seem to some like a far-fetched concept lifted from the pages of science fiction novels.
But the fact that Google's driverless cars have been involved in only 11 minor accidents in six years, none of which was the car's fault, and having clocked up thousands of miles of autonomous driving, suggests that driverless cars will be on UK roads sooner than many would have predicted.
If a human being represents a kilobyte of data, and a London bus a megabyte, what would you use to represent a gigabyte? Or a terabyte? Or even a zettabyte?
Any ideas? Well the answers, in corresponding order, are: The London Eye, the BT Tower and the entire continent of Europe. Well done if you said any of those.
Now, taking this unscientific scale to its extreme conclusion, what object or thing could represent the Internet of Things, and the unfathomably vast amounts of data it will generate? Any ideas? The answer is the universe.
This is the theory of Kevin Ashton (pictured below on the far left), the man who invented the phrase ‘The Internet of Things’. Ashton was speaking at an event at the BT Tower on Wednesday evening, attended by V3.
Ashton’s Scale of Data lacks any clear consistency, but the point is clear. The IoT is going to be huge. It is going to be so far beyond anything we have known that our entire understanding and concept of ‘data’ will become useless.
And this is not something that is going to happen, but already is happening. Ashton started with the idea of the mobile phone. These are networked devices that can be used to plot locations, track movements and gain insights.
The Ebola outbreak that ravaged western Africa was controlled by plotting the movement of people through their mobile phones, and working out their connections with other people, to enable officials to plot and then contain the disease.
Another example of the IoT that’s often cited is driverless cars. As vehicles are connected with all sorts of sensors it will enable them to drive themselves and transmit all this data for analysis. This idea is gaining momentum, and even the UK government has approved trials of driverless cars on UK roads.
Ashton pointed out that driverless cars already exist in commercial environments. The giant trucks used in bauxite mines in Western Australia, for example, now operate without drivers (pictured below).
“The self-driving car is already real,” said Ashton. “Five to 10 years from now, every car will have self-driving capability, whether you want it or not. We're 15 years away from cars without steering wheels being available.”
A final example Ashton cited was RFID, a technology he helped create, which is now used in supply chains across the world to track objects and generate data that can be used to make more informed decisions.
All of this was making the point that the IoT is already here and is only going to grow. This led Ashton to pose a final question.
“If you came here tonight thinking 'Is the IoT going to happen to me?’, well it is going to happen to you whether you like it or not. Is it going to be an opportunity or a threat: that’s your choice.”
A video of a dog dressed as a giant mutant spider was the most popular video on YouTube in 2014, the site has revealed.
As part of an annual run down, YouTube revealed the top 10 most popular videos on the site. While the mutant spider-dog won, there was a notable inclusion in the list of a video showing how the iPhone 6 Plus is susceptible to bending.
The problem of the bendy iPhone 6 Plus, dubbed 'bendgate' by some, dominated the headlines for a few days earlier this year after reports surfaced that the devices could become misshapen in certain circumstances. Apple denied this at the time, claiming that only a few handsets were affected.
Nonetheless, a video (below) demonstrating how this bending can occur - admittedly through brute force - racked up the views to almost 60 million. Be warned: if you're an Apple fan it's not a pleasant sight as the defenceless iPhone 6 Plus is mangled beyond recognition.
Still, while this is scary to some, there is little doubt that millions more were scared witless by the site of the giant mutant spider-dog that roamed the streets of South Africa, terrifying all who encountered the eight-legged canine-arachnid hybrid.
To date it's been watched 115 million times. See why below.
While these video view numbers are impressive, they are not a patch on everyone's favourite South Korean K-pop exponent, Psy, whose Gangnam Style video was viewed so many times that it actually broke the YouTube hit counter.
The video had been watched 2,147,483,647 times at the last count. This was the limit that YouTube's hit counter could handle. It has now amended this to a top limit of 9,223,372,036,854,775,808. That's nine quintillion.
If you want to add another one to the view counter, watch away below.
The Queen has posted her first message on Twitter, in honour of the opening of the new Information Age gallery at the Science Museum that celebrates the role of network technology in changing the world forever.
The £15.6m gallery was opened by Her Majesty on Friday 25 October, and the historic occasion was marked by a 140-character missive on the site.
It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting. Elizabeth R.— BritishMonarchy (@BritishMonarchy) October 24, 2014
No doubt Liz was impressed by the wonderful array of objects on display at the new gallery, as the curators at the museum have excelled themselves in tracking down and securing some notable items from tech history.
This includes the magnificent Rugby Turning Coil that takes pride of place in the centre of the new gallery (pictured above), as well as the computer used by Sir Tim Berners-Lee at Cern where he invented the concept for the web (shown below).
Another impressive object on display is a Russian BESM-6 supercomputer that was used during the Cold War, the only such machine on display in a museum in the West (below).
The gallery isn't just dominated by large, history-making objects, however, and includes smaller items that show just how fast technology has evolved. Even landline telephones, still in use in many households, have now taken on the air of relics, as the below exhibits demonstrate.
The Snoopy Phone, in particular, is a reminder that people have always enjoyed trying to demonstrate their personalities through their phones, not just smartphones.
Other objects on display include the original galvanometer used to receive the first telegraph messages sent across the Atlantic between President James Buchanan and Queen Victoria in 1858, and the original Marconi radio transmitter that made the first public broadcast in 1922.
V3 was lucky enough to have a preview of the exhibition, and the pictures we snapped represent just a fraction of the 800 or so items on display in the new space. Anyone with even a cursory interest in technology history, or looking to inspire young enquiring minds, should find plenty to enjoy.
The new gallery is open from Saturday 25 October and is free of charge.
Broadband speeds are up again. From rural areas to cities everyone can now browse the web and download content faster than ever. Well, 0.9Mbps faster, after Ofcom data showed the average broadband speed in the UK is up to 18.9Mbps.
This is undoubtedly good news, although many millions more will still be waiting to join life in the fast lane of the information superhighway, as superfast rollouts continue. Still, progress has been made; the UK average broadband download speed was a paltry 3.6Mbps in November 2008, when Ofcom first started taking measurements.
So, download speeds are up and work continues to bring services to as many as possible, a job well done for all involved. Perhaps, but not so fast.
Upload speeds are in a far less healthy state and progress has been poor. In the first report that looked at data from 2008, the average broadband upload speed was a pathetic 0.42Mbps.
This is worth considering: in 2008, when Facebook was already well established and the iPhone was making its mark on the telecoms landscape, the average household would have struggled to upload photos to send in an email, or put files into a cloud-based system.
Now, six years later, after huge investments in the UK's broadband's infrastructure the average upload speed has risen to ... 2.4Mbps. This may be a five-fold improvement but it's still hopelessly slow.
Last year V3 noted with some alarm that the average speed was just 1.8Mbps. It had risen to 2.3Mbps by April this year and has now risen by a measly 0.1Mbps. All-in-all, not very impressive.
This is worrying. In 2008 uploading data was an important part of the web, but it is now fundamental. There is rarely a popular site out there that isn't now used for sending content to the web - Skype, FaceTime, Dropbox, Facebook, Google, Twitter and the rest.
For home workers and freelancers who need to send files such as large videos, design drawings, music clips or images, to contacts and the cloud, these low speeds are crippling.
Ofcom's report notes that uploading content is becoming more commonplace, but does little to acknowledge the problems the low average speeds are causing.
"Broadband advertising tends to focus on download speeds. However, upload speeds are important for a subset of the population, such as those sharing large files and using real-time two-way video communications," it said.
V3 did ask Ofcom for a comment on these figures and whether it is being worked on, but had received no reply at the time of publication. The Department for Culture, Media and Sport and the Internet Services Providers Association were also contacted.
No doubt the focus in the near-future will remain on download speeds and this is unquestionably a vital part of the digital backbone of the UK, but uploads must not be ignored.
With an election round the corner, V3 would like to see the political parties show some tech nous and make noises about improving upload speeds to help the digital economy thrive, rather than being fixated with downloads and ever-increasing headline speeds.
10 Sep 2014
Apple’s image of a slick, highly polished company took a sizeable blow on Tuesday night as its attempts to live stream the launch of its iPhone 6 turned into a farce.
First of all the live stream seemed to be double-tracking the music that played before the event began, which meant people around the world were subjected to what sounded like an amateur DJ attempting to merge two tracks, without any success.
Apple determined to send me mad by playing Haim *and* mood music all at once on its livestream.— Rachel Weber (@therachelweber) September 9, 2014
Then, almost as soon as the live event began, the stream stopped and a strange piece of holding text was displayed instead. People took to Twitter to express their shock at this state of affairs, while several parody accounts of the TV Truck sprung up too.
OMG APPLE TV… Truck Schedule. pic.twitter.com/YL0owavMMC— James Grosch (@jamesgrosch) September 9, 2014
Once this passed and the stream returned, there was a new, quite interesting problem. A translation, possibly Chinese, was being broadcast on top of the remarks of Tim Cook and co. This made it hard to hear what was being said, as you had to try and ignore the unfathomable translation that was louder than the live event
Is Apple working up to making us all learn Chinese? This live stream is decidedly janky.— John Lilly (@johnolilly) September 9, 2014
This didn't matter too much, though, as the stream soon fell over again. All in all a most frustrating experience and one that Apple top brass are no doubt mortified happened, with recriminations likely.
"By Apple making the decision to add the JSON code, it made the Apple.com website un-cachable."
If that was the case, it certainly doesn't do much for Apple's tech chops. However, given the strength of the company and the clamour for its new products, no doubt the issues will soon be forgotten.