Sneak's a bit of a fan of The Apprentice. The drama, the back-stabbing, the front-stabbing, the finger-pointing, it's got it all. Oh, and there's some vague notion about learning how to do business as a cover for the whole thing.

Wednesday's episode was particularly fun as the bespectacled Tom managed to misread social reviewing site Qype's name as kwai-pie, rather than k-wipe, which led to the creation of MyPy, a social pie web site. Not really. Just a pie restaurant. Boring.

A social pie site in which people upload pictures of their pies, rate their pies, 'like' one another's pies and even host real-life pie-ups would be great fun, and no doubt very popular with clowns and northerners.

Other technology firms and social sites could also lead to crazy ideas. Skype, misread as Sky-Pie, could be the name for a left-field creative management consultancy, whose ideas are always "pie in the sky". Perfect for Apprentice candidates.

Similarly, question and answer site Quora could be Ki-ora, a site for those who loved the mid-1980s adverts for orange juice: It's too Orangey for crows!

Hang on, these ideas are gold. What is Sneak doing giving them out to all and sundry?

It's to Sir Alan's lair we go, armed with passion, desire and enough mad ideas to keep the show going for many years to come.