Google owns the search market. This is well known and is why the firm releasing information on the most searched for terms is an annual event that provides the best snap-shot into what occupied the world's attention in a given year.

As it turns out it is mainly celebrities, which is not surprising really. Yet Sneak was surprised to discover that in Blighty, the fifth most searched for term on Google was 'Google'.

Aside from the dangers of destroying the internet by Googling Google, is it not a bit odd that so many people are searching for the very thing they are already using?

Sure, there must be some legitimate reasons to Google the firm itself, but Sneak suspects there's something amiss here.

What could well be happening is not-too-smart internet users are searching for Google from the corner search boxes provided on browsers such as Firefox, not realising that it is Google.

What is worse, though, is that the world's most popular sites are the most popular searches too, including Facebook in number one, YouTube in two, the BBC in six and Amazon in seven, which is odd if you think about.

All of these sites have some of the most recognisable URLs on the planet and it is highly likely that most people will have the address stored in their URL search bar on their browsers and so could just go there direct with a few keystrokes.

Or, better yet, use the handy bookmarks tool bar function (best served in Firefox) to create a nifty list of your favourite sites so you don't have to clog up what would be an otherwise interesting list with searches that make the UK look like a nation of morons.

Sneak's a bit of a fan of The Apprentice. The drama, the back-stabbing, the front-stabbing, the finger-pointing, it's got it all. Oh, and there's some vague notion about learning how to do business as a cover for the whole thing.

Wednesday's episode was particularly fun as the bespectacled Tom managed to misread social reviewing site Qype's name as kwai-pie, rather than k-wipe, which led to the creation of MyPy, a social pie web site. Not really. Just a pie restaurant. Boring.

A social pie site in which people upload pictures of their pies, rate their pies, 'like' one another's pies and even host real-life pie-ups would be great fun, and no doubt very popular with clowns and northerners.

Other technology firms and social sites could also lead to crazy ideas. Skype, misread as Sky-Pie, could be the name for a left-field creative management consultancy, whose ideas are always "pie in the sky". Perfect for Apprentice candidates.

Similarly, question and answer site Quora could be Ki-ora, a site for those who loved the mid-1980s adverts for orange juice: It's too Orangey for crows!

Hang on, these ideas are gold. What is Sneak doing giving them out to all and sundry?

It's to Sir Alan's lair we go, armed with passion, desire and enough mad ideas to keep the show going for many years to come.