Google owns the search market. This is well known and is why the firm releasing information on the most searched for terms is an annual event that provides the best snap-shot into what occupied the world's attention in a given year.

As it turns out it is mainly celebrities, which is not surprising really. Yet Sneak was surprised to discover that in Blighty, the fifth most searched for term on Google was 'Google'.

Aside from the dangers of destroying the internet by Googling Google, is it not a bit odd that so many people are searching for the very thing they are already using?

Sure, there must be some legitimate reasons to Google the firm itself, but Sneak suspects there's something amiss here.

What could well be happening is not-too-smart internet users are searching for Google from the corner search boxes provided on browsers such as Firefox, not realising that it is Google.

What is worse, though, is that the world's most popular sites are the most popular searches too, including Facebook in number one, YouTube in two, the BBC in six and Amazon in seven, which is odd if you think about.

All of these sites have some of the most recognisable URLs on the planet and it is highly likely that most people will have the address stored in their URL search bar on their browsers and so could just go there direct with a few keystrokes.

Or, better yet, use the handy bookmarks tool bar function (best served in Firefox) to create a nifty list of your favourite sites so you don't have to clog up what would be an otherwise interesting list with searches that make the UK look like a nation of morons.

Sneak is a clumsy soul. His fingers have spent so long feverishly bashing at keyboards, pads and tabs that the art of nimbly holding and manipulating an item, of gauging pressure, touch and sensitivity, has deserted him completely.

This means many a dropped phone, crashing pathetically on pavements and wooden floors, much to the dismay of Sneak's bank manager as another £300 is forked out for a swish touch-screen device.

But help may be at hand. The chief executive of Amazon, Jeff Bezos, obviously not busy enough heading a multi-million pound firm, has patented a device that could limit or avoid damage to dropped phones by deploying an airbag as they fall. An airbag!

The Amazing Amazon Airbag would somehow detect when it was hurtling towards the ground and release its hidden, built-in protection to cushion the impact of smacking into the side of planet Earth.

It's a wonderful idea, although perhaps a parachute that springs open and helps the device gently down would be better. Or what about a miniature rocket pack that allowed the device to hover inches from the ground? That would be cool.

Sneak doesn't really mind, though, as long as it happens. This has all the hallmarks of a piece of technology that we could all do with Right Now but that won't happen for years and years, just like hoverboards, teleportation and robot butlers.

By the time it's invented they'll probably have found a way to make smartphones unbreakable.