Sneak expects to be disappointed. He was disappointed when he read that Samsung wanted to brand part of Heathrow airport, and is disappointed by the obvious reaction that this has elicited from Microsoft marketing trolls.
Sneak has seen Microsoft cough up marketing efforts that are designed to make its rivals look bad, and Sneak has often come away from them with a view that it is the source, and not the target that is tainted.
This latest wheeze, ushered into Sneak's sphere of attention via the Nokia blog page, has him wondering whether he actually ever wants to go back on the internet at all.
"Imagine how excited we were then to learn that you can now reach "the Galaxy" via Heathrow's Terminal 5. This weekend, to make the most of this stellar opportunity, we sent four intrepid Lumianauts to Europe's busiest airport," writes Nokia's finest on the Conversations blog.
"Microsoft Devices gathered the excited Luminauts early in the morning to head to the airport in their brand new space-buggy. With one small step out of the moon-lander and a leap through the doors of Terminal 5, the Lumianauts set out to find the gate that would shoot them out of the world's gravitational atmosphere and into the Milky Way."
So far so this serves to highlight Samsung's investment at Heathrow and the increased presence that this gives it and the Galaxy. Microsoft has other objectives though, which include a desire to make its rival look silly.
It claims to have invested in bespoke Luminauts spacesuits and other ephemera because it believed that Heathrow airport is offering flights to the galaxy. Sneak knows that sometimes the Redmond firm is behind the times, but is shocked by this.
"Once the brave Lumianauts stepped foot in to the brand new terminal, though, they quickly learned that there was no such thing as a flights to ‘the Galaxy'. Rather, the terminal had taken over by advertising for another mobile phone company," it said.
"With constellation map in-hand they bowed their heads in disappointment and rang HQ, ‘Microsoft...we have a problem.'"
Sneak suspects that heads were bowed for reasons other than disappointment, unless it was a reflection on career choice of course.
The blog ends with the suggestion that Nokia phones are ‘out of this world', and the great god of marketing claims another soul.
22 May 2014
Sneak was reasonably excited this week. He heard that the FBI would possibly be interested in hiring ‘stoner' hackers and immediately recognised an opportunity to clear out some rooms in his bedsit.
Yesterday, having walked through a fug of smoke to his ‘home office' Sneak read on the BBC that the FBI was facing up to a skills shortage that could possibly only be filled by the tie-dye munchie brigade. Reasonably confused, thanks to the local atmosphere, we was consoled to see that it was the FBI's director, James Comey who proposed the far-out motion.
"I have to hire a great workforce to compete with those cybercriminals, and some of those kids want to smoke weed on the way to the interview," he was reported as saying at an event attended by the Wall Street Journal.
The Beeb reports that Comey was pushed on this by an attendee who asked whether a bud head 'friend' should apply for a position at the FBI. "He should go ahead and apply," he said.
The comments were surprising as the FBI usually has a no-drugs-in-the-system-for-at-least-three-years hiring policy, something of a hindrance to those who enjoy the odd doobie.
However, the headlines the comments elicited has prompted something of a turnaround from the Feds as Corney later said he was joking, a classic symptom of pot smoking. We do not know if he added, ‘Maaaaan...'.
It reported that during a Senate hearing Corney went further, adding, "I don't want young people to use marijuana. It's against the law. I did not say that I'm going to change that ban. I said I have to grapple with the change in my workforce."
It ain't easy being green.
Fancy lunch with Apple CEO Tim Cook to find out about the iPhone 6, the firm's plans for the long-rumoured iWatch or just what on earth he is doing considering paying $3bn for Beats? Well a spare £200,000 should be enough.
A recent auction for lunch with Cook held by charity site CharityBuzz has closed with the winning bidder stumping up $300,001 for the honour. Clearly small change to that Apple fan, who's not been named.
Cook is clearly a charity soul as he added the chance to be a guest of honour at the next major Apple event – perhaps the iPhone 6 unveiling - to help boost the bids, which is for his charity of choice, the RFK Center for Justice & Human Rights.
Sneak is sure that such an amount is worth it. After all, Cook has been at Apple for years, learned from the master Steve Jobs, and has kept Apple ticking since taking over, so no doubt he can pass on a thing or two.
Really, though, for that much money Tim Cook should actually cook the meal as well, and provide transport costs for getting to the firm's headquarters, as this is not included in the lot, although the anonymous winning bidder can no doubt afford it.
While one Tim is basking in the clear demand that he enjoys from the public, Sneak couldn't help feeling a little sorry for another Tim - AOL chief Tim Armstrong.
So far the chance for lunch with him, and a tour of the HuffingtonPost Live studios and a taped interview, has had just one bid of $3,500, against an estimate of $25,000 from the organisers.
Don't worry, Tim, Sneak will stump up a bit to get the bids moving – you accept Bitcoin, right?
Sneak is saddened to see that New York's finest have grabbed the dirty end of the Twitter promo stick.
The New York Police Department (NYPD) took to Twitter to elicit what Sneak assumes it thought would be a positive reaction to a call for photos of people and police interaction under the 'myNYPD' hashtag.
Unfortunately for the boys in blue Twitterers spun the photo request in the sort of direction that no-one in NYPD PR department will have enjoyed.
The NYPD seems to have taken all this on the chin, and said that this is just the kind of wide ranging chat that makes the internet what it is.
"The NYPD is creating new ways to communicate effectively with the community," said NYPD deputy chief, Kim Royster in a statement posted to the social networking site. "Twitter provides an open forum for an uncensored exchange and this is an open dialog good for our city."
The NYPD is not the first outfit to get caught out by the internet, and Twitter users will often leap on any slip up or error and ride it to its ultimate conclusion. Still, a little forethought about ways the campaign could go wrong would have helped.
It's not the first time Twitter has landed an organisation in hot water, that's for sure. Sneak can't be sure if this Twitter problem is worse than a rather dreadful one committed by US Airways last week.
In that instance an employee responded to an online message with a pornographic image.
04 Apr 2014
Sneak is saddened to hear that a bus transporting people who work for the firm behind his third-favourite search experience was stopped and vomited on by at least one protester.
The bus-hopping vomit posse was protesting in advance of a meeting that could clear a path to regular, and rather cheap, tech company shuttle busses. The buses are the scene of protest because they highlight a ‘how the other half live’ divide between tech workers and the rest of the community.
Sneak does not like being around sick people or people being sick, and has not liked that since he was blamed for a virulent outbreak of bad tummies during a work camping trip.
So he was disappointed to find that his favourite search company with an exclamation mark in its name had been so abused.
The vomit assault on Yahoo turns Sneak's stomach and he hopes it is not the start of a trend. A regular protester, Sneak enjoys waving a placard, but would draw a line at launching an emetic attack at a rival.
It is possible that the vomit attack on Yahoo was a mistake, or just the result of someone having a rich lunch and getting a bit overexcited at the prospect of leaping and whooping around a bus.
The San Francisco Gate paper reported that the bus was stopped during a journey in Oakland. The paper said protesters surrounded the bus and waved around statements such as, "Love the Bay, Block the Bus" and "Capital is the Driver, Gentrification is the Vehicle, Techies on the Bus."
This apparently escalated and the police turned up. At some point someone climbed on top of the bus, and at some point someone puked down its windscreen. The image of the befouled glass was shared on Twitter. Since we are in the region of lunchtime Sneak won't be sharing it.
Eventually the protesters departed, one hopefully for some sort of stomach-settling tablet.
After being sold a non-existent PlayStation 3 on eBay, Bristol man Edd Joseph has set about getting his revenge on the scammer who duped him by sending him the entire works of Shakespeare as text messages.
This modern day bard clearly has a lot of time on his hands, and thumbs. Sneak supposes the PS3 was intended to fill those long, lonely hours, with texting a con man the next best thing.
According to the Bristol Post, Joseph discovered that he could copy and paste chunks of text into SMS messages, and has now already sent the text of 22 plays made up of 17,242 messages. There's around 12,000 messages to go.
Since beginning his onslaught, the scammer has responded with a few abusive messages but nothing can stop the Bard's works from getting through.
To join in the fun Sneak would like to suggest a selection of Shakespeare plays with an IT twist.
Add your own Shakespeare-orientated tech puns to the comments section below.
Sneak is always one of the first to go public with complaints, so it is with some sympathy that he reports on the itchy Twitter finger of US basketball player LeBron James.
Sneak was sad to see that James removed a tweet he posted because – and this is only a possibility – he is in the pay of the company that he was thought to be complaining about.
James is an advocate for the Samsung Galaxy Note and appears in adverts for the firm. People will have assumed that when he posted the flamethrower of social media comment about a phone, he was talking about a Galaxy.
"My phone just erased everything it had in it, and rebooted. One of the sickest feelings I've ever had in my life!!!" he said, according to reports such as this one on Business Insider.
It is likely that someone in his camp reminded him that the message could be taken in a bad, unflattering way and he swiftly removed it. Soon after he followed up with a 'woe is me' type message and then the announcement that somehow his phone had regained its senses and his contacts. "Close call. Wheew! Got all my info back. Gamer! Lol," he said.
It is possible that Samsung threw its weight behind the problem, that is certainly the suggestion that Sneak would have made had he not been engaged in some other social media fallout of his own at the time.
Sneak would of course advise that firms steer clear of endorsements from celebrities because they are notoriously difficult to control. As an example, he cites Alicia Keys, a creative 'hire' for Blackberry who apparently still insisted on using an Apple iPhone.
Much like the way the Oscar-winning film Gravity demonstrated the danger of space junk crashing into everything, Sneak has discovered a critical flaw in the plans of the tech industry's biggest players.
Amazon, Google and Facebook all have intentions for flying vehicles, intended to spread internet access and DVD box sets of Mrs Brown's Boys, but what if those worlds collide?
Sneak has drawn a diagram to demonstrate:
Notice how Google's Project Loon balloon sails on air currents at varying levels high up in the atmosphere to deliver internet access. Meanwhile, Mark Zuckerberg's model aeroplane – AKA the Titan Aerospace drone – is flying at a stable altitude doing the same job. Let's then envisage Amazon's ludicrous Prime Air drone delivery vehicle getting caught in a gust of wind. Disaster. No internet or mediocre comedy for anyone.
If space junk can collide with satellites in space, imagine what will happen in our world below the atmosphere: it's a lot smaller than space, as it turns out.
As much as these companies don't like to work with each other, they have to form some sort of united airspace agreement to ensure we aren't suddenly caught in a hailstorm of expensive flying tech.
You have been warned.