Sneak understands that sometimes even the most worthy of intentions can backfire wildly. During a visit to Russia he once tried to help an elderly war veteran cross a road only to trip over and result in his momentum carrying the pensioner careering straight into the path of an oncoming tank parade.
Then there was the time he gave £20 to a homeless chap, who then rather than spend that on a hearty meal of chicken and chips at the shop round the corner, instead invested it in a few shares of a tiny company called Apple.
That man now spends his days in a lavish Los Angeles flat, while Sneak settles down for a bowl of super noodles for the ninth night in a row. He's probably laughing right now.
But even with a litany of misplaced goodwill, Sneak hasn't failed as spectacularly as IBM's latest marketing campaign gaff.
The #HackAHairDryer campaign (as seen in the tweet below), which aimed at getting more women into the male-heavy technology industry, has been roundly lambasted by women for being patronising and casually misogynistic.
Many female engineers and technologists took to Twitter to voice their disproval at the campaign that, rather than ask female techies to hack a server or get involved in coding, instead suggests hacking a rather clichéd beauty implement.
I think we've had a few instances now that show us that advertising campaigns featuring "girl stuff" as a STEM entry point do not work well— Upulie Divisekera (@upulie) December 7, 2015
While Sneak snorted in mirth at some of the responses that showed good humour can overcome dumb and patronising campaigns, he can't help but muse as to why so many campaigns to encourage women to get into STEM industries are so blatantly off target when there are solid examples of women working on very tech-heavy projects.
Take Margret Hamilton, for example, who was the lead software engineer of the Apollo Project; Sneak reckons she didn't worry about hacking beauty implements given she was tasked with helping humanity make it to the moon.
In a statement sent to Sneak, IBM did admit its campaign was a misfire and humbly said sorry: "The videos were part of a larger campaign to promote STEM careers. It missed the mark for some and we apologise. It is being discontinued."
Perhaps IBM would have been better to have taken Intel's approach and earmark a hefty $300m to promote diversity.
Sneak also wonders who came up with the campaign idea; was it a load of out-of-touch men in ill-fitting suits and corduroy trousers trying to meet a diversity quota while making inappropriate japes about their secretaries? Or was it a female-led team of bright-eyed marketers who want to mix their own experiences with IBM's worthy goal?
Perhaps this will remain one of life's mysteries, such as where did Sneak's Elon Musk SpaceX socks go, why do dogs chase cats, and why does ‘orange' sound like ‘gullible' when you say it out loud?
Sneak is an old hand at deflecting blame, having convinced Tim Cook that the iCloud password leak was a ‘hack' and not down to his falling asleep on the ‘do not press' button for Apple's cloud while he was contracting at Cupertino.
But even Sneak has to doff his weather-beaten cap to Google, which has blamed its fourteenth driverless car prang on human error once again.
Sneak uncovered Google's unwavering faith in its autonomous automobile systems while he was idly refreshing the Google blog.
The ‘don't be evil' search firm's tech-equipped Lexus was rudely shunted in the boot by another car during rush hour at a Californian intersection.
Chris Urmson, leader of company's driverless car project, explained how the innocent self-driving Lexus was rear-ended by a car driven by one of those pesky humans. You know the type: hair, hands, feet and possibly a soul.
"The light was green, but traffic was backed up on the far side, so three cars, including ours, braked and came to a stop so as not to get stuck in the middle of the intersection," wrote Urmson, as if he was setting the scene for the dullest episode of Top Gear.
"After we'd stopped, a car slammed into the back of us at 17mph and it hadn't braked at all."
Possibly not someone who understands the concept of aloofness and condescension, Urmson added: "Our self-driving cars are being hit surprisingly often by other drivers who are distracted and not paying attention to the road."
In a seeming nonchalant manner, Urmson explained that the crash resulted in "a bit of minor whiplash" for three Google employees, who are probably now emailing their CVs to Apple's Tim Cook and Jonny Ive.
To quell Sneak's cynicism synapse, and more convincingly put the blame on humans, Google went so far as to create a video representation of the incident showing the Google Lexus as the victim.
Google claims this as evidence that its driverless cars compare favourably with human drivers.
It might be worth reminding Google that this is the fourteenth time it's blamed more fleshy constructs for incidents involving its robot cars. And Sneak would also like to point out that Google's driverless car tech also put the willies up an autonomous Audi when the search firm's car took a liking to sudden lane changing.
Popping on the HoloLens, which he ‘acquired' from Microsoft after drinking absinthe with Satya Nadella, and firing up the crystal ball app, Sneak can foresee a future where humanity lies in ashes after murderous robots wipe out all but an enclave of Google engineers hiding out at Mountain View and blaming humans for not installing the latest version of Android for Cyborgs in their robot butlers.
Sneak loves the idea of driverless cars; nothing would make him happier that being ferried around by an amicable autonomous automobile, allowing him to get on with contributing to WikiLeaks without being interrupted by taxi drivers and their ‘unique' take on current affairs.
But Sneak would quickly change his mind if said driverless car went rogue and tried to take out a rival self-driving vehicle in a highway version of robot wars. This was almost the case on the mean streets of California, where the Inquirer reports, Google's driverless car nearly ploughed into an autonomous Audi.
According to reports, a Lexus RX400h equipped with Google's self-driving hardware and software, decided it would cut off the Audi, operated by Delphi Automotive, which was minding its own robo-business in another lane.
The metaphorical jury is still out on whether Google's autonomous car took umbrage at a rival robot car, and wished to remove it from the Californian highway.
The car crash was narrowly avoided thanks to the actions of John Absmeier, director of Delphi's Silicon Valley lab, who was in the Audi Q5 as backup to the autonomous systems, who Sneak has dubbed ‘the robot whisperer'.
Sneak can imagine the look on Absmeier's face morphing from that of a relaxed exec enjoying chat-free chauffeuring, to a one of shock and anger, as the Lexus bore down on the Audi.
But Absmeier claimed he took "appropriate action" to avoid a messy merger with the looming Lexus.
Sneak reckons Absmeier is playing it a little too cool and probably turned the air around him blue with colourful language directed and the Google car.
Ever the corporate mystery, Google has yet to comment on the incident, but Sneak thinks someone needs to sit down with the search giant's car specialists and have a chat about the rise of the machines, and the three laws of robotics.
As worrying as rogue cars stalking the Californian highways might be, Sneak is more concerned about the evolution of Microsoft's virtual assistant Cortana, who seems to be spreading herself all over the company's products.
Sneak can already picture a desperate Satya Nadella hammering the ‘Off' button for the Azure cloud, as a cyborg Steve Ballmer tightens his grip around the chief exec's throat.....and to think they're making a new Terminator film.
Sneak is a big fan of diversity, which is why he has 50 pairs of sock each a different shade of grey.
A report in The Guardian suggests that Apple also believes variety to be the spice of life, and has added a range of skin tones to emojis.
For those who don't know, an emoji is commonly a cartoon face evoking a basic emotion, designed for people who forget that words actually still exist in the digital age.
Emojis were previously limited to a white or a putrid yellow round face, the kind that used to be found on ecstasy wrappers in the 90s. That's what Sneak's friend told him, anyway.
Those who wanted a little more diversity could choose an Indian or Chinese emoji, which sported a turban and skullcap respectively. Well, they do say stereotypes exist for a reason.
People who wanted a black face had no choice but to use an emoji of a dark moon as an alternative.
This lack of diversity, and the grumbling that accompanied it, caused Apple to spring into action like an 80s action hero.
The company now allows word-blind users to choose an emoji from a range of five skin colours, running from Simpsons-like pus yellow to dark brown.
Other more diverse emoji options include families with same-sex parents and even a smiling lump of faeces for people from a very unique lineage or with limited boundaries in taste.
That, ladies and gentleman, is Apple's affirmative action, in action. While Sneak welcomes diversity in the world of text communications, he can't help but think that there are more pressing equality needs in the technology market.
Perhaps Apple could follow Intel's example and invest some of its Scrooge McDuck-like mounds of cash (video below) into encouraging diversity in the physical as well as virtual world.
Despite Apple's efforts, Sneak notes that there is no option for those with ginger hair. Have they not suffered enough, Apple?
Sneak finds this shocking and disturbing and will be writing a very strong letter to Tim Cook, demanding an iPhone 6 and 5K iMac as compensation for this grave omission.
In the meantime, Sneak is off to find an emoji that best communicates crushing despair at the state of the world and his utter insignificance in the grand scale of the universe. Perhaps there's an app for that.
16 Jan 2015
Sneak is a big fan of Elon Musk. The PayPal founder is an excellent example of an entrepreneur exploring the bat-dung crazy side of technology, rather than offering yet another social collaboration tool.
Sneak is still puzzled by social collaboration tools. Some sort of device that makes it easy to work with any invading force?
Clearly deciding that electric cars and space flight are too middle-of-the-road, the Mad Musk touted his Hyperloop transport system as a "cross between Concord and a rail gun".
Not wanting to downplay Musk's creative description, but Sneak pictures the Hyperloop as a tube filled with passenger pods boosted along by linear electric motors in a partial vacuum at up to near supersonic speeds.
Now go back and read that line again. Yes, near supersonic speeds for the average Joe. In short the Hyperloop is like a tooled-up monorail on a really good day. Here's a video of the Hyperloop concept:
Now, those of us with backward minds - some would call sane - perhaps think that Musk has been out in the California sun for too long. Yet the SpaceX billionaire took to the Twitter-verse and declared that he will be building a Hyperloop test track in the US.
Will be building a Hyperloop test track for companies and student teams to test out their pods. Most likely in Texas.— Elon Musk (@elonmusk) January 15, 2015
This is all fine and dandy. If Musk wants to stuff his billions into creating something from a Roger Moore-era Bond film more power to him.
But Sneak is not sure that trying to encourage narrow-minded, wide-wasted Texans to stuff themselves into a supersonic vacuum tube is going to go down well. He can already hear the 'Hell no' of 10-gallon-hatted hicks shouted in between mouthfuls of beef jerky.
If such plans go ahead, Sneak will be waiting for the first news story about a 30-stone Southerner stuck in the Hyperloop.
Sweeping cultural generalisations aside, Sneak would like to see Musk test the Hyperloop on the other side of the world.
Perhaps he could consider north west Wales, where transport gave up moving beyond the steam age long ago. And Sneak does so wish to be able to visit Aunty Miriam in Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.
Sneak was alarmed to learn this week that Yahoo chief executive Marissa Meyer has issued a ban on staff working from home, presumably over fears that workers are slacking off when away from the office.
According to the widely reported memo, staff were told “speed and quality are often sacrificed when we work from home”.
Given the number of trendy working practices that make their way across the pond, Sneak only hopes Meyer's latest initiative doesn't follow suit.
After all, Sneak regularly takes advantage of flexible working, and would never consider spending long sunny afternoons in the pub garden under the auspices of having a broadband engineer round to fix a troubling fault. Sneak's router really does play up more when the weather's good.
So thank goodness for cable company boss and unabashed publicity seeker Sir Richard Branson.
Branson chided Meyer for her “perplexing” decision: “We like to give people the freedom to work where they want, safe in the knowledge that they have the drive and expertise to perform excellently, whether they're at their desk or in their kitchen,” he wrote on his Virgin blog.
“Yours truly has never worked out of an office, and never will,” he opined.
Sneak's hoping that with Yahoo having promised “communication and collaboration will be important”, that Mayer takes on board Branson supportive message. Let's be honest, why wouldn't one of the most dynamic chief executives in Silicon Valley want business advice from an ageing hippy with a ridiculous beard?
And perhaps in the spirit of collaboration and in return, Mayer could offer Branson some tips on how to carry off the blonde look.
17 Oct 2012
In honour of Steve Jobs Day, news site Motherboard asked a psychic to get in touch with the ghost of the Apple luminary. So while most everyone else forgot that California had an annual day of remembrance for the technology iconoclast, deputy editor Sean Yeaton was headed to The Twilight Zone.
Yeaton got a hold of New York psychic Betsy Cohen to perform the ghostly séance. Unfortunately for the living, Cohen was unable to gleam any Steve Jobs-style wisdom about the current state of affairs in the technology world.
Cohen did, however, get a chance to chat with ghost Jobs about what he's doing in the afterlife. The psychic said that ghost Jobs told her he was learning to be less competitive and harsh in the afterlife.
To quote Cohen, "[Jobs] is learning survival of the fittest is a made-up thing." In other words, kind of like psychics or a successful Zune product.
While a happy Steve Jobs ghost sounds wonderful, we'd probably say the same thing if we were pretending to communicate with famous dead people.
While Sneak thinks psychics don't actually exist (just ask ghosts) Yeaton's video was one of the more original Steve Jobs tributes to pop up in the man's honour. Not only has Jobs received a day, a statue, and a movie within the last year, but he also received a pseudo-psychic reading.
Maybe next year someone can get Jony Ive to attempt a séance. After all, Jobs once called Ive his "spiritual" partner at Apple.
Apple has long been renowned for the innovative architecture and layout of its retail locations. The minimalist design and glass storefronts have become as familiar with the public as the company's iconic logo.
According to at least one woman and her attorney, however, Apple's retail storefronts are less an archtectural marvel and more of a looming death trap.
The 83 year old resident of Queens, NY claims that Apple was negligent when they erected their Long Island store with a massive glass front. The woman suffered a broken nose when she failed to see the glass wall and walked into a door.
As a result, the woman now believes that Apple owes here roughly $1m in damages. Her lawyer claims that the company's store designs are insensitve to the needs and limitations of older customers.
Such lawsuits have become a favourite passtime here in the US, so it is not much of a surprise that the matter has gained traction and will likely be settled out of court for significantly less than the claim.
That a glass storefront would pose a problem for Apple should hardly be a surprise. After all, the company has long been haunted by its struggles with Windows...