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Yahoo unveils new logo, going from fairly jaunty to reasonably quirky

05 Sep 2013

Yahoo's new logo for 2013

For the first time in 18 years Yahoo has changed its logo. Sneak is a big fan of design; his favourite movie is Helvetica, so when Yahoo chief executive Marissa Mayer took to her Tumblr blog to talk us through the changes, Sneak was naturally excited.

The old logo was certainly jaunty to say the very least. A serif font, which seemed to lollop up and down like a faithful golden retriever fetching a stick, it certainly worked back in the 1990s. But times have changed.

Yahoo Logo

Mayer describes a weekend away with a small design team, putting together the new icon, which sounds like quite a lot of fun. "We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail," she wrote. "We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud."

Yahoo 2013 logo design blueprints

Much like Samsung's groundbreaking ‘designed for humans' slogan, Mayer and her team wanted a logo that represented nature. The team also made sure that the letters all had different stroke sizes, in addition to little "scallops" at the tip of each line to supplement the now-defunct serifs.

The biggest non-font change was the addition of a slightly 3D effect, with the letters getting a chiselled look with slightly different shades of purple to show depth – much like the depth of Yahoo's diaspora of products, Sneak presumes. And, of course, the exclamation mark is tilted by exactly nine degrees, much more daring than eight but thankfully safer than 10, which would have been far too quirky.

Marissa Mayer was especially happy with the firm's intern Max Ma, who created this video to show the design process.

 Sneak is now off to design a new logo for V3. Suggestions?

IT Sneak has begun a re-brand of V3

LinkedIn pulls sexy coder image from site in disbelief at IT beauty

05 Aug 2013

For reasons that have always escaped Sneak, the world of IT, and especially those that work in it, have never really been considered sexy.

This is unfair, as any profession will have its lookers and, erm, not so-good-looking people – Sneak wouldn’t care to guess which category most people would put him in, he’s just happy as he is.

However, folks at LinkedIn clearly disagree, picturing a world of hideous, hunched-back, acne-riddled weirdos, slobbering over keyboards deep within the bowels of IT departments, only peeking out to scowl at the sun before scuttling away again.

The web developer LinkedIn believes is too attractive to work in ITAt least, that’s the impression given from the uproar on the web that caught Sneak’s eye when an advert for web developers on the networking site was taken down because the firm didn’t believe the woman in the advert could be a coder as she was too damn hot (see picture).

The firm in question, Toptal, was so outraged by this discovery that its chief executive, Taso Du Val, took to the web to vent his anger.

“The fact of the matter is: members of the tech community (LinkedIn users) saw it as impossible that our female engineers could actually be engineers, and a leader of the tech community (LinkedIn) agreed with them,” he wrote.

“Unfortunately we’re banned from showing anything except 100 percent, all male software advertisements from now on and so, that’s what you’ll be getting. I’m disappointed both on a personal and professional level.”

He also said that while the image in question was a real member of staff, why shouldn't attractive people be used to illustrate web engineers anyway.

“Even if they were only stock photography, who cares? The point is, they’re perfectly fine and represent normal professional people. Our male versions are no different. They’re male engineers, smiling, some with glasses, some without; the whole idea LinkedIn had was just ridiculous," he said.

He’s damn right. For too long IT has laboured under the impression it's unglamorous and populated by social rejects, rather than attractive, talented, charismatic people that make up the sector - right gang? Sneak has a great idea to make everyone realise this – a sexy IT calendar!

BBC tick-tocked off over alarming clock complaint

05 Jun 2013


Ah time, such a tricky concept. What time is it? Well, it depends where in the world you are, or as the BBC found out, what time your computer tells you it is.

A complaint from a BBC website user with, ironically, perhaps too much time on their hands, raised the alarming fact that the clock on the frontpage of the BBC website does not display the ‘correct’ time, but it merely draws data from the clock on a user's device.

This meant, to anyone who relies solely on the BBC clock to the tell the time, there was a risk of ending up late for an important event by relying on the data supplied by the BBC as it could be wrong – even though it would be the user’s fault for having their computer running on the wrong time. Or would it really be the device manufacturers fault for creating a faulty clock? The legal repercussions could be endless. No doubt someone would end up with a ticking off.

All in all, the BBC Trust agreed it was a serious matter and one the BBC should strive to get right.

"Having a homepage clock which does not necessarily reflect the right time in the UK, and which is not labelled on the homepage as deriving its time from a user's own computer clock, is not consistent with the guideline requirement for the BBC to do all it can to ensure due accuracy in all its output,” it said.

In response the BBC has taken a course of action that Sneak himself wholeheartedly approves of – giving up.

"Given the technical complexities of implementing an alternative central clock, and the fact that most users already have a clock on their computer screen, the BBC has taken the decision to remove the clock from the homepage in an upcoming update."

Well creating an accurate, working clock application would take too much time wouldn’t it?

Google aims to rewrite the Swedish language

26 Mar 2013


Sneak has never really understood much about the world of marketing. The sharp-suited, with a penchant for powdering their noses, have always left Sneak feeling soiled by their presence. But the one thing Sneak was confident about when it came to marketing was that brand recognition is a good thing.

Sadly it seems this is not the case, at least not if you happen to be search engine maven Google.

It has petitioned the Swedish Language Council to edit its annual list of new words, to avoid damage to its oh-so-precious brand.

The Language Council had suggested including the Swedish equivalent of “ungoogleable” to its list of new words – the term apparently having become common parlance in the country, describing a term that cannot be found by searching the web.

According to Swedish news site, Sveriges Radio, the council have removed the term from their list, after Google's pleas. It seems the search giant was worried it could set a precedent for its name to become a generic term, as happening with the hoover, thereby destroying brand value.

The Swedish Language Council have never been asked to remove a word before, but lacked the resources to get into a fight with Google, Ann Cederberg, the Language Council director told Sveriges Radio.

Of course, until this case, Sneak would have never known the Swedish had a term for “ungoogleable”. So, obviously, the only way to actually discover that it was in fact “ogooglebar” was, of course, for Sneak to Google it.

There's a joke in there somewhere but it hurts Sneak's brain to think about it too much.

Pope Benedict passes on God's message via Twitter

12 Dec 2012


And lo it came to pass that on the 12/12/12 Pope Benedict XVI would tweet and the people would rejoice for they looked and saw that his tweets were good. Well, grammatically accurate at least.

What words of great wisdom and insight did God's representative on earth have for the mortal masses who hold the scriptures dear? Like most people on Twitter it's all very self-involved stuff.

"Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart," he wrote first, before asking: "How can we celebrate the Year of Faith better in our daily lives?"

The punch line to this zinger, is wait for it... "By speaking with Jesus in prayer, listening to what he tells you in the Gospel and looking for him in those in need."

Ha, that old chestnut! Oh, Pope Ben, you're so witty.

So far the Pope has only followed seven people, though, all called Ben too, bizarrely, but Sneak is hoping he may get a follow soon after he retweeted what the Pope wrote to his 74 followers.

Horse riding mime helps Gangnam Style take YouTube crown with 826 million hits

26 Nov 2012

For years now, Sneak has spent his spare time coming up with the perfect viral video, and remains pretty confident that once the RSPA banning order is rescinded, the world will watch in awe at the jaw-dropping site of chinchilla juggling.

It's with some trepidation then, that Sneak discovered just how many YouTube hits he's gonna need to claim the viral video crown.

It seems that while Sneak has be struggling with the animal rights laws, some cheeky Korean chappy has managed to get 825 million viewers to watch his odd horse-riding-dance on the ubiquitous pop song Gangnam Style.

Apparently, pop sensation Psy has now surpassed the record for most views of a YouTube upload previously set by Justin Bieber. If that wasn't enough to annoy the pint-sized pop star, the first person to alert Twitter users in the US to Psy's crazy dance moves was none other than Bieber's own manager.

Sneak has to confess to a certain degree of ignorance when it comes to Master Bieber's oeuvre, but reckons to be on pretty safe ground in suggesting that the young man let himself down by not having more animal references in his video.

Animals, as we all know, are what the viral video craze is built on.

The emoticon celebrates 30th birthday :-)

14 Sep 2012

standing out

Want to make sure someone knows what you're saying is a joke on an email? Put a little ;-). Want to convey sadness, add a little :-( or if you're ecstatically happy, you just need a big old :-D.

Yes, these funny little symbols have become the de facto way millions of us communicate our thoughts to people around the world, as we increasingly lose the will to try and articulate complex emotions with the limited vocabulary we possess. Well, that's Sneak take on it anyway.

Regardless, these faces have risen in popularity, and today they celebrate thirty years of use, all thanks to one man who invented their use, Professor Scott Fahlman, of Carnegie Mellon University in Pittsburgh, as The Independent notes.

"Their birth can be traced to the precise minute: 11:44am on 19 September 1982," it reports.

"At that moment Fahlman sent an email on an online electronic bulletin board that included the first use of the sideways smiley face: "I propose the following character sequence for joke markers: :-) Read it sideways."

However, despite having the chance to take credit for this amazing invention, Falhma now hates the now ubiquitous cartoon versions.

"I think they are ugly, and they ruin the challenge of trying to come up with a clever way to express emotions using standard keyboard characters. But perhaps that's just because I invented the other kind."


ICO taunted over cookie law by software firm

07 Sep 2012


Ever since the so-called cookie law came into force in May, Sneak has noticed his web browsing experience rudely interrupted by annoying pop-ups, slide downs and overlay boxes urging him to give consent for the use of cookies.

For the majority of web users this will have been met with confusion and irritation as usually these sorts of attention-grabbing methods are nothing more than adverts or, worse, spam-filled linkbait.

However, the cookie law is meant to be noble, to protect web users from evil privacy-related concerns. Oh, the horror, the horror.

Despite this, though, it's proved such an annoyance to one web firm that it's issued a challenge to the Information Commissioner's Office (ICO) over its lack of compliance.

On a specially designed site, Oliver Emberton, the founder of the firm, Silktide, laid down the challenge after revealing he'd removed all relevant cookie-related warnings from the site.

"We've taken all our cookies solutions off all our websites. The evil cookies are back, and the pointless slidey warning messages are no more," he wrote.

"Presumably we now fly in the face of the law you are sworn to uphold. Please, please do your worst. Send in a team of balaclava-clad ninjas in black hawk helicopters to tickle us to death with feather dusters. Just do something."

Sneak loves the idea of Christopher Graham and David Smith donning ninja suits and breaking into Emberton's house in the dead of night, slowly reconfiguring his software so the cookie warnings do display, but somehow Sneak doesn't think it's going to happen.

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