When plans for new generic top level domains were unveiled a few years ago many firms bridled at the idea that they would be forced to pony up for endless variations of their domains to stop squatters trampling on their turf.
Many found the nagging annoying but, as a case relating to the .horse domain has shown, these fears were not stirring up trouble for no reason.
The incident relates to US supermarket chain Walmart which has finally reclaimed access to the Walmart.horse domain after it had been taken over for longer than Sneak can remember.
The website in question had simply displayed a picture of a horse standing in front of a Walmart store - thanks to the magic of Photoshop. However, Walmart considered this a nightmare of a situation, so it had to take action.
Walmart turned to the World Intellectual Property Organisation, as reported by The Guardian, to try to reclaim the domain, citing the person behind the website as riding roughshod over its brand. In the end the comedian horsing around with the domain relented and handed it to Walmart.
Yes, Walmart made a bunch of false accusations and I didn’t feel like fighting them anymore.— Jeph©˚¨©˚˜˚œ∂¶§∂å˚© (@jephjacques) May 19, 2015
The case illustrates that it's important not just to whine about changes in the technology market, but to study what is going on and lay out whatever is necessary to get the URLs you need to protect your brand, before the horse domain has bolted.
Sneak has a lot of admiration for Taylor Swift, from a technological point of view you understand.
She took her albums off Spotify, thus boosting sales (clever), and has now bought the taylorswift.porn and taylorswift.adult web domains to stop nefarious internet trolls using the domains for unsavoury purposes (even cleverer).
Swift made the move to protect her image as part of a rush by brands to acquire their name and the new domains realised by ICANN, which had decided that domains such as .com and .co.uk weren’t cutting it anymore and released new ones such as .porn.
Swifty (to her friends) is not the only one to realise that she needs to stop her good reputation being dragged through the mud with such domains. Everyone's second favourite pop starlet, Microsoft, bought the same domains for its 'so hot right now' Office brand.
This should stop those who find gratuitous entertainment in filthy Excel spreadsheets or PowerPoint presentations filled with smut being able to create a safe haven online to store and access such content.
Brands have plenty of domain buying to do, as the .sucks domain is also up for grabs. This is another domain that has caused controversy after many questioned why anyone would want this for positive purposes, but the website selling the domain claims there are benefits.
"By building an easy-to-locate 'central town square' available 24 hours a day, seven days a week, 365 days a year, dotSucks is designed to help consumers find their voices and allow companies to find the value in criticism," it says.
"Each dotSucks domain has the potential to become an essential part of every organisation’s customer relationship management programme."
Sneak agrees. If you have any complaints about his columns please head over to sneak.sucks and leave your comments, where they will be pointedly ignored.
Sir Tim Berners-Lee and The Lord of the Rings. Two of Sneak’s greatest loves. So, when Sir Tim Berners-Lee did an Ask Me Anything (AMA) on Reddit, Sneak was there, popcorn at the ready, hoping to hear the great man hold forth on major topics such as net neutrality and how to protect the open internet.
What really brought him joy, though, was when Sir Tim was asked what he thought about memes. Showing a strong command of memes and the power they wield, Sir Tim responded: "One does not simply ask the inventor of the WWW what he thinks about memes."
For those of you who live under a rock, this is a wonderfully witty use of the line ‘One does not simply walk into Mordor’, as said by Boromir, son of Denethor, brother of Faramir, played by Sean Bean.
The Reddit community was quick to turn his response into the very meme he was using to undermine the question put to him about memes.
Elsewhere in his AMA, Sir Tim answered questions on topics such as artificial intelligence and the potential threat it poses to humanity.
"Well, the fact is that machines are becoming smarter. It seems unreasonable not to imagine that they will become smarter than us. What happens at that point is not obvious. That we have to think about it now is clear," he said.
Sir Tim also urged everyone on the net to do all they can to make sure governments and other powers don't try to change its open nature by maintaining a close eye on their work. The full question and answer is listed below:
Q: What is the single most valuable thing I can do on an individual level to help defend the open internet?
Berners-Lee: Great question. Keep asking that question. Don’t take it for granted. Keep an eye on the situation in your town, your country, your company. In each year of using it, spend some time with others working or writing or lobbying or protesting as needed to keep it open.
Sneak agrees, but would argue that a witty meme that goes far and wide would promote this even more succinctly.
You shall not pass ... laws that amend the fundamental idea that the web must remain an inherently open platform that treats all traffic equally to ensure that all ideas have the chance to succeed.
Sneak loves updating his browser. In fact it happens so often these days, with Chrome 37 this, Firefox 32 that and Internet Explorer...no, let’s be serious, even Sneak doesn’t use IE.
New browsers are great, though. They offer new features and functions and protect you from old security woes that came to light on older platforms. Some folks, though, bless em, like to stick with old, nay, ancient browsers, covered in dust, sat on the desktop.
Google clearly wants these people to join the modern world, and so instigated an ingenious – some might say devilish – plan to scare these people into upgrading. By showing them old versions of Google pages. You can just imagine the manic laughter of the coding team that came up with that idea.
A Google forum saw panicked users wonder if they had been hacked or if Google was having problems when they saw old versions of the home page.
“A few minutes ago, Google's homepage reverted to the old version for me. I'm using Opera 12.17,” wrote a concerned user. A flurry of activity saw people test out the issue on other browsers, with Safari 5.1 also found to be affected.
Eventually, though, like something from an episode of Scooby Doo, a Google rep popped up, revealing it was Google all along, writing: "I want to assure you this isn't a bug, it's working as intended.
“We’re continually making improvements to Search, so we can only provide limited support for some outdated browsers. We encourage everyone to make the free upgrade to modern browsers – they’re more secure and provide a better web experience overall.”
Users were not too impressed with this, though, with the post receiving 109 little downward red vote thingies, compared with only 31 green uppie ones.
Sneak can’t help but wonder if Microsoft may have more success getting people to upgrade from Windows XP if it had tried a similar trick on users, perhaps forcing them to see all websites as they were in 2001 to force them to update. It probably wouldn’t have worked, though.
Sneak's heard some good excuses for internet downtime in the past – such as the old lady in Georgia who chopped through a major connection with an axe – but a shark attack is a new one.
Such is the menace of these creatures of the deep, though, that Google is said to be planning to reinforce its connections that run under the sea with Kevlar, in order to stop the fishy-blighters from chewing through connections and bringing down the internet.
Sneak wasn't really convinced such activity really takes place, so he turned to YouTube (owned by the put-upon Google) where he came across this video that shows just how much sharks really do hate the internet.
No-one is clear on why sharks hate the internet so much, but from the above evidence it's pretty clear that they're no fans of Facebook, Dropbox or indeed YouTube. Or perhaps its a warning to adopt IPv6 sooner rather than later.
Google's move to use super-tough Kevlar is a wise one, as the company is now planning another major project to boost internet capacity across the Pacific Ocean, to the tune of $300m.
If those web-hating sharks get wind of the project a great shiver of sharks (Sneak looked that up on Google – don't tell the sharks!) may head for the site of the cable-laying and start attacking it in frenzy.
The course of true love never does run smooth, but the news that OkCupid purposefully tried to set users up on bad dates certainly gives off some mixed messages.
Sneak was surprised to see that the founder of OkCupid Christian Rudder so enthusiastically admitted to this behaviour, given the recent furore that surrounded Facebook when it was found to have done the same thing.
However, entitling his post ‘We Experiment On Human Beings!’, Rudder is clearly not shy in coming forward. The exclamation mark also suggests a fun, outgoing, GSOH-kinda guy.
"We noticed recently that people didn’t like it when Facebook 'experimented' with their News Feed. Even the FTC is getting involved. But guess what, everybody: if you use the internet, you’re the subject of hundreds of experiments at any given time, on every site. That’s how websites work."
What Rudder went on to say was that his site, like millions of others online, constantly changes its algorithms and sometimes likes to experiment with this to see just how accurate its love matches are.
So, it deliberately gave users who were bad matches information that suggested they were actually made for one another, and others who should probably have scored ‘Soulmates’ were told they were chalk and cheese.
“We took pairs of bad matches (actual 30% match) and told them they were exceptionally good for each other (displaying a 90% match.) Not surprisingly, the users sent more first messages when we said they were compatible. After all, that’s what the site teaches you to do,” he wrote.
“When we tell people they are a good match, they act as if they are. Even when they should be wrong for each other.”
However, this worried Rudder as it meant that, really, OkCupid had no ‘scientific’ merit to its matching claims, and was just helping people hook up through the power of suggestion. So it roped good matches into its experiments
“We told people who were actually good for each other, that they were bad, and watched what happened.”
What happened was that those who were told they were not good matches, but were in fact potentially a good couple, did still exchange messages, although perhaps not as many as they would have had the true score been presented.
Pleasingly, though, those with a 90 percent match, who were told of this, were most likely to share the most messages. This suggests, to Rudder at least, the site’s profile scoring system does have some merit after all as strong matches turn into potential connections. Phew.
Some users were heartbroken over the news, though, with many ending things with OkCupid by proclaiming the experiments creepy. "This is not OK. I just cancelled my account," wrote one, while others said the company should be ashamed for messing around with people's love lives.
Others, though, were fine with it, and said anything that could, ultimately lead to more matches, dates, walks in the park and marriages, was welcome.
To Sneak, this all sounds like a lot of hard work just to arrange a drink at a branch of Slug and Lettuce.
25 Jun 2014
It's always tempting, when you're testing out a service or setting something up, to write funny messages in the place where more serious communiques should appear.
Sneak has seen many a journalist write 'blah blah blah' in the place where a more witty, informative headline will go later, while developers the world over probably have fun writing "Bob Smith declared King of the Universe" or other such light-hearted nonsense when testing out an app.
However, the risk is that if something goes wrong, it makes you look rather foolish.
So it was that the BBC ended up with a lot of yolk and albumen on its face on Wednesday when its BBC Breaking News service sent out some rather odd messages.
Pictured left is the notification Sneak received. Sneak will now guide you through his thought process as he looked at the message in bewilderment.
The NYPD Twitter hashtag story sort of makes sense, although Sneak was a mite confused. It is hardly breaking news, as he covered it months ago.
Reading on and the "Push sucks! Pull blows!" comment, while possibly accurate, doesn't seem to warrant a notification to millions of BBC app users.
Then, the claims that the latest episode of Game of Thrones has no nudity is definitely not right. Not only did the latest season finish only a week ago, but there never has been, and never will be, an episode without some nudity.
Then all becomes clear. "IIIIII like testing." Ah, it's all a big mistake by a silly developer who probably forgot to tick the test box before sending out the alert. Oh you fool.
The BBC apologised and we can all go about our lives again. Except that dozy developer, who's probably been banished to work on the My Family Quote Generator app. Shudder.
Sneak expects to be disappointed. He was disappointed when he read that Samsung wanted to brand part of Heathrow airport, and is disappointed by the obvious reaction that this has elicited from Microsoft marketing trolls.
Sneak has seen Microsoft cough up marketing efforts that are designed to make its rivals look bad, and Sneak has often come away from them with a view that it is the source, and not the target that is tainted.
This latest wheeze, ushered into Sneak's sphere of attention via the Nokia blog page, has him wondering whether he actually ever wants to go back on the internet at all.
"Imagine how excited we were then to learn that you can now reach "the Galaxy" via Heathrow's Terminal 5. This weekend, to make the most of this stellar opportunity, we sent four intrepid Lumianauts to Europe's busiest airport," writes Nokia's finest on the Conversations blog.
"Microsoft Devices gathered the excited Luminauts early in the morning to head to the airport in their brand new space-buggy. With one small step out of the moon-lander and a leap through the doors of Terminal 5, the Lumianauts set out to find the gate that would shoot them out of the world's gravitational atmosphere and into the Milky Way."
So far so this serves to highlight Samsung's investment at Heathrow and the increased presence that this gives it and the Galaxy. Microsoft has other objectives though, which include a desire to make its rival look silly.
It claims to have invested in bespoke Luminauts spacesuits and other ephemera because it believed that Heathrow airport is offering flights to the galaxy. Sneak knows that sometimes the Redmond firm is behind the times, but is shocked by this.
"Once the brave Lumianauts stepped foot in to the brand new terminal, though, they quickly learned that there was no such thing as a flights to ‘the Galaxy'. Rather, the terminal had taken over by advertising for another mobile phone company," it said.
"With constellation map in-hand they bowed their heads in disappointment and rang HQ, ‘Microsoft...we have a problem.'"
Sneak suspects that heads were bowed for reasons other than disappointment, unless it was a reflection on career choice of course.
The blog ends with the suggestion that Nokia phones are ‘out of this world', and the great god of marketing claims another soul.