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Avaya CEO puts faith in SIP for the future

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Avaya chief executive Kevin Kennedy gave the opening talk at this year's VoiceCon conference in Orlando in which he outlined his belief that Session Initiation Protocol (SIP) technology holds the key to the future of business communications.

Kennedy explained that SIP technology offers firms the best possible return on investment - allowing them to consolidate their communications infrastructure and take advantage of future innovations that would run on this technology.

"At the moment we don't even know the extent to which applications will be created for SIP systems but there is certainly great promise on the horizon for both profound cost-savings and innovations for the next decade to come," he said.

As such he confirmed that Avaya would be working to make sure its SIP systems remained open and interoperable to take advantage of any new applications and would be increasing its commitment to both pushing its products in the channel and increasing its investment in R&D for SIP technologies.

He said he thought that the move to SIP signaled a "paradigm shift" from the old position of the network deciding on the relationship between a device and an application to applications controlling relationships between users and the network.

Kennedy also showed off Avaya's new Web Alive product, gained with the acquisition of Nortel's enterprise business at the end of 2009, which allows participants to interact in a virtual office space through human avatars. Think The Sims for business.

Perhaps somewhat disappointingly, Kennedy ended his 50-minute presentation by confirming that Avaya will be making four key product launches in 2010 but failed to give any indication or hints as to what these might entail.

23 Mar 2010

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