Search giant Google is taking bids from advertising firms for what is expected to be a multi million deal, according to Advertising Age (paid registration required).

Google declined to comment on the story (the company has kept a low PR profile ever since its IPO), so on a cautionary note: this whole story could be just wrong. On the other hand you can expect Advertising Age’s sources to be executives with advertising firms who have been bidding on the contract.

Why does Google need to work on its brand recognition? Being the dominant search party, the consumer market should be accounted for. That leaves the advertising market. Apparently Google feels that the word on its Adsense programme hasn’t gone out enough and that it is missing out on some markets.

Btw, it took the blogosphere almost a month to pick up this story. I bet this wouldn’t have been the case if the publication had opened up its archives.

30 Nov 2004