Google is testing a new feature for its AdSense services that allows users to pick advertisements they truly like.

Visitors to a website will get the option to chose ads from several categories, as is demonstrated on this page from Consumer Affairs. On a page showing legal information, the visitor gets the option to get ads referring to either "claims court", "accident claims", "compensation claims", "claims damages" or "landlord tenant [disputes]".

The test takes targeted advertising to a new level and will likely deal with some of the user's frustration over irrelevant advertising.

Via: Search Engine Roundtable

25 Jan 2005