When you look for a bass, you might be looking for something else than I am. And when you're looking for Microsoft, again we are probably looking for something different.

We all might use the same search queries, at the end we expect different results to pop up in the search engine. Up until now nobody did much to address that. But today Google took a beta of Google Personal live.

The service builds a database of your past searches, detects which search results you clicked on and thereby gets to know you. So when a developer looks up Microsoft he'll probably end up on MSDN while a 10 year old is lead to an MSN chat box.

The new service isn't a big surprise given that Google unveiled My Search history about two months ago. The feature builds that database of past searches that is needed for Google to create your personal profile.

And while it might be too early to see if this really works, the first question that comes to mind is: what took you so long?

Customisation is good

Photo credit: Jesse Moen

Tags: Google

29 Jun 2005