New York's attorney general Eliot Spitzer and America Online have settled a lawsuit, with AOL agreeing to pay a $1.25m fine for making it too hard for customers to cancel their service with the internet provider.
AOL has been living in its private bubble ever since the world discovered broadband internet. The company tried to hold on to its subscribers by making it very hard and in some cases impossible to cancel their accounts.
In one case, the company refused to cancel a account of a deceased person because their relatives couldn't provide their "screen name", reported the New York Times.
The company itself still is wearing its reality distortion glasses, and pretends to be actually grateful for the settlement.
The company told the New York Times that it was "pleased to have reached agreement" and that is would "assist with the verification of certain member intentions online."
Back in the days when I tried to cancel my AOL account, they just kept offering me additional months of free subscriptions. After six months of not paying for dial up, I finally decided to switch to broadband after all.
AOL is your typical example of a company that just doesn't understand how to compete in today's economy. The websites and blog posts about its horrible customer care record will remain online for years to come. Even if they ever succeed at creating a product that people actually want (no the internet on training wheels that they sell now), they'll have a really hard time convincing consumers to pay them for it.

AOL keeps thinking its customers are at this stage, but little girls grow older
photo credit: Charly Empey
Tags: america online, AOL
29 Aug 2005
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