When Trip Hawkins left EA Games as CEO and started the mobile gaming company Digital Chocolate, he set out on a mission to create a $94bn market for mobile games. At least that's how he put it on Wednesday morning in a keynote at the CTIA Wireless IT and Entertainment tradeshow in San Francisco.

Hawkins is betting on social games to create this opportunity, and the first one called MLSN Sports Picks will be launched next month in the US.

Click here to watch a video of Hawkins' demonstration of the game (10.7 Mb .wmv download)

Hawkins at CTIA

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Tags: CTIA, CTIA wireless, gaming, digital chocolate, mobile gaming, Trip Hawkins

29 Sep 2005