After complaining in its last financial quarter that the company is making too little money from sales of desktop systems, Dell has unveiled a series of new, high end systems.

High end means higher price, means more money for Dell.

But Dell would never say it that clearly: "What we are trying to do is appeal to customers with technological experience," Dell chairman Michael Dell said at the unveiling of the new systems.

Somehow this muffled tone of voice doesn't surprise me.

The computer last August admitted that it is selling too many cheap computer systems while it had failed to push its more expensive models. During his mea culpa, chief executive Kevin Rollins said that: "We got a bit more aggressive than we needed to."

Is this the new, less aggressive Dell then?

Michael Dell

Tags: dell, michael dell, Kevin Rollins

01 Oct 2005