The best $400 spend this week came from a group of pranksters who set up the website smashmyxbox.com.

The idea is simple: get in line to buy a new Xbox and then go medieval on it with a slash hammer in front of the Xbox faithful. Put up a movie on the internet and voila.

Except… that the prank itself was kind of lame. They bought their Xbox alright, but didn't have the guts to wreck the thing inside the store for all the Xbox wannabes to see and be shocked. Instead they went to the outside parking lot and did their magic in front of an audience of 3 Xbox buyers.

Their responses are amusing nonetheless – especially the guy that says: "Why?" several time and then starts nagging: "Can I have you controller?" But the effect would have been so much better if the group would’ve pulled the trick inside.

Another interesting point is made at the very beginning of the video when a store clerk from Best Buy tells the group of people waiting about the troubles that they had with the demo Xbox units. He ends with the phrase: "So, serious, guys…" and a look on his face that tells: don't buy it.

25 Nov 2005