Google CEO Eric Schmidt joining Apple couldn't  be merely about a smart guy taking on a board position for a company looking for input from smart guys (which is in essence what the board of directors is all about).

No, something bigger must be going on. Why? Because the world must have something to write about!

Other Apple directors include former vice president Al Gore, Intuit chief executive Bill Campbell, biotech powerhouse Genentech's Arthur Levinson and J Crew's Millard Drexler.

31 Aug 2006

Yet nobody is speculating that Al Gore's position indicates that Steve Jobs is running for president. Intuit got big making book keeping software, but where are the rumours about the Apple Books application? J Crew must signal Apple's Steve Jobs clothing line of turtlenecks and blue jeans. And let's not even get into the obivousness of Genentech helping Jobs to clone himself.

But when Google's Eric Schmidt joins Apple, the iPod maker is suddenly contemplating a merger with Sun Microsystems (wait, wasn't Google supposed to buy Sun?).

Google has expertise in online applications, and Apple's internet strategy has holes big enough to fit a freight liner. So if you're going to speculate, at least mention something like a Mac that comes preloaded with Google's hosted applications (eventhough preloading online applications is contradictionary).

Or dust of the old checkerboard theory: everybody hates their neighbour (competitor), so my neighbour's neighbour is my friend. In other works: let's all hate Microsoft.

Enough already! It's much more obvious than everybody thinks.

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