Sun on Tuesday held its virtual press conference in the Second Life massive multiplayer online role playing game (mmorpg).

Judging by a video of the event (available below), it attracted a decent crowd and the virtual version Sun's John Gage (picture left) is a man trapped in woman's body. The audience meanwhile can freely walk around and jump on the stage without violating any social etiquette or disrupting the event.

13 Oct 2006

But all kidding aside, Sun has demonstrated a new way to use virtual worlds as an online meeting and collaboration tool. At least it looks far better than WebEx.

technorati tags: sun, sun+microsystems, secondlife, pr