About 12 per cent of the internet users in North America has downloaded a podcast, according to the PEW Internet & American Life project. The same study however suggests that the online audio broadcasts fail to captivate their audience: just one per cent of the internet population downloads podcasts on a regular basis.

The fact that most people don't even own an iPod or some other portable mp3 player probably plays a major part in this.

27 Nov 2006

I'm also tempted to say that most podcasts are as boring as the slides of aunt Patty's Grand Canyon vacation. But given the success of words of wisdom distributed in vodcasts, its more likely that users have simply moved on the newest new thing.

Podcasts after all are so 2005.

technorati tags: podcast, blog, vblog, vodcast, PEW