Will it blend is living the dream of every 10-year-old boy that is trapped in a grown man's body: put items ranging from iPods (pictured right) to gardening racks in a blender and see what happens.

These random acts of senseless destruction are shot on video and then uploaded to the website and Youtube, where they amuse the masses of bored office workers.

19 Dec 2006

But these videos aren't all fun and games. They are produced by a blender manufacturer who hopes that they will increase brand awareness.

I don't know about you, but I have a sudden urge to test the limits of the family blender.

technorati tags: youtube, marketing, blender, willitblend