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Digg is the new Apple

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Digg users are increasingly turning into a vigilante mob that will jump to the site's defense at it sees fit.

A recent example is found in a Digg submission that blasts Yahoo for "shamelessly" ripping of Digg and bragging about it.  The rant referred Yahoo's suggestion board, that allows users to submit suggestions for site enhancements and lets other users vote on it. Yahoo readily admits that the service offers "Digg-style voting".

The most famous outbreak of Digg user fury targeted AOL when the company redesigned its Netscape.com portal as a Digg.com copycat for general news (Digg at the time offered mostly technology links).

24 Feb 2007

But why do Digg users claim that they have a moral ownership of Ajax powered voting boxes, rounded corners or social bookmarking? Digg didn't invent any of those features, it just happened to create the most user friendly implementation. Calling something a Digg ripoff is a stretch of the imagination.

The Digg vigilantes are starting to resemble the Mac fan boys. Apple users proudly proclaim that Windows Vista is copying design features from OS X, but they conveniently fail to notice that Apple didn't invent items like Dashboard (sidebar in Vista) or desktop search technology either.

In both cases, the loyalty seems to stem from the underdog effect. Apple nearly got crushed by the PC, Microsoft and its own management. Digg currently is the only major social bookmarking websites that remained independent – Wired.com owner CondeNet acquired Reddit and Yahoo has snapped up Del.icio.us. Digg is the only one that has a moral claim on being community driven, not money driven.

But an army of overly vocal backers doesn't mean that you are right.

Autostangocrop3_1

Oh no, a site that allows users to indicate that they like a story or idea. How dare they!

Do you agree?

 

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