Yahoo is preparing to lift storage restrictions from its online email service.

The move by itself isn’t that surprising giving the ever-declining prices of storage.

But it does raise a few eyebrows because the portal in the past has argued that its users don’t need large email inboxes. In response to Gmail's 2.8GB storage limit, Yahoo argued that 99.9 per cent of its users don't even have more than 20MB of messages in their inboxes.

28 Mar 2007

When Google offered 1GB Gmail mail boxes, the company did so because it could, and because it needed a way to differentiate from the competition. Several years later Yahoo and Hotmail are still the largest email providers, each with roughly 250m subscribers. Google is dangling near the bottom at 60m inboxes.

Size doesn't matter.