Intel is preparing a cautious expansion to its blogging initiatives with the launch of a set of research blogs authored by its research fellows, Tom Waldrop, director of Intel's Global Communications Group said at the Press Club of California's 2007 Media Summit.

Intel currently publishes an "IT @ Intel blog" that is written by 8 pre-selected employees from the chipmaker's product groups. The research blogs will be written by research fellows such as Mark Bohr.

30 Mar 2007

Senior executives however remain missing in action. Intel chief executive Paul Otellini currently writes an internal blog for employees (as do about 300 other employees), but doesn't blog publicly. Waldrop did admit however that he was inspired by the blog of Sun CEO Jonathan Schwartz.

Intel however prefers to take a cautious approach: "We want to embrace [blogs] more than we do now. But Intel may never be the most embracing," Waldrop said.