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Dell contribues some virtual trees to Earth Day

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Earth Day (this Sunday) may be another fabrication by some marketing department, but Dell is taking it to a new low.

Tree The company is handing out free trees in Second Life. These aren't just your every day virtual trees, players can configure the speed at which they grow and the trees offer several textures.

All this, the company claims is an "expansion of Dell's Plant a Tree for Me program", in which computer buyers can choose to pay an additional $2 to plant a tree and offset some carbon emissions. It also shows Dell's intension to use Second Life "to explore new ways we can extend our direct relationship with customers, and to learn new ways to interact with virtual communities".

20 Apr 2007

You can argue that handing out free virtual trees helps with Dell's image, just like handing out free T-shirts at a trade show makes for very happy goody hunters.

But labeling this marketing stunt as environmentally friendly is utter nonsense, if not just plain deceptive. It has nothing to do with planning a real tree. The Second Life trees don't offer any benefit to the environment. In fact, they increase the demand on Second Life's servers, thereby increasing their power consumption and growing the carbon footprint of this virtual world.

Making things worse, Dell is throwing an Earth Day party this Sunday. Soliciting users to further increase the load on Second Life servers... isn't that as helpful for the environment as staging a drive in protest?

Don't get me wrong. Dell has every right to throw Second Life parties and the company deserves praise for setting up genuine customer conversations through its Direct2Dell blog and IdeaStorm. But the Second Life tree planning initiative has nothing to do with the environment.

Delltrees

Do you agree?

 

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