HP today unveiled its Retail Store Assistant, a kiosk that will take customer loyalty cards to the next level.

The card offer consumers shopping lists and recipes of the week, but the most obvious benefit will be in the personalized special offers and rebates. Today valuable profit margin is wasted on consumers who collect coupons from multiple stores and purchase only items on sale. Those sales really are intended to reward loyal customers or to drive cross sales: a bottle of wine to go with that steak.

30 May 2007

Personalized offers are the best way to keep out the cheap shopper while rewarding loyalty and driving cross sales.

In the process, a kiosk can offer instructional videos on how to prepare your meal or build a deck for your back yard, a shopping list for all the required items and a map that displays where they can be found.

And don't forget: HP needs solutions like this retail kiosk to drive sales of its servers, PCs and printers. Because integrated into a kiosk, the competitive picture changes significantly. You're no longer selling a PC and printer, but you're selling a complete system of which the PC and printer are mere building blocks.

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