silicon-valley-sleuth

a blog from

AMD goofs up on benchmarks

  • Tweet this

AMD earlier this week got in trouble over two marketing slides on its website that compared outdated information on Intel's quad core processors with overstated performance metrics for its own upcoming Barcelona chips. The page has since been removed.

Amd_vs_intel_2 Given that AMD leaves no chance unused to complain about the unfair marketing practices of Intel, the joke this time was on AMD. ZDNet's George Ou dismissed the company for its "blatant deceptive advertising".

06 Jul 2007

AMD countered that the slides in question were simply outdated, and vowed to post an accurate comparison within the next few weeks.

But that doesn’t free the chipmaker from all blame. The company failed to include a publication date on the marketing page that could have indicated the fact that the information was outdated.

Secondly, it failed to pull the information even though it knew – or should have known – that the advertised performance in no way reflected the actual performance of the chips that AMD will ship.

Amd_barcelona_quad_core_c

Do you agree?

 

Add your comment

We won't publish your address
By submitting a comment you agree to abide by our Terms & Conditions. Your comment will be moderated before publication.

Browse posts by date

Cal_navigation_previousJanuary 2012Cal_navigation_next
MonTueWedThuFriSatSun
       
1
       
2345678
       
9101112131415
       
161718202122
       
23242526272829
       
3031
To send to more than one email address, simply separate each address with a comma.