Adobe doesn't get "it". Their PR always has been sub par, but they are now breaking ground on a tunnel to a new low. Just read the following that Stacey Long posted in response to a non-US journalist asking about attending Adobe's upcoming MAX 2007 conference:

On Sep 25, 2007, at 6:51 AM, Stacey Long wrote:

Hello,

On Sept 30 – Oct. 5th MAX 2007, Adobe’s annual customer and developer event, will be held in Chicago, Illinois. Subsequent International Max conferences will take place in Europe and in Japan this October and November.

In an effort to drive local press attendance to our International Max events we are not extending invites to US-based correspondents for the Max conference in Chicago.

We will keep you informed with up-to-the-minute news of what will be announced at Max Chicago. Should you need additional information or want to talk to a spokesperson that can also be arranged.

Thanks and all the best,

Stacey

25 Sep 2007

The note is offending, ignorant and demonstrates a lack of intelligence. It makes you wonder if Stacey's career included a stint as a press secretary for the Bush administration, and warrants the following reply:

Hi Stacey,

Thank you for informing me that Adobe isn't interested in press coverage.

We won't be covering the European event, because you are effectively saying that you are only interested in dealing with press that you can control.

We exist to serve our readers by reporting relevant news, we don't exist to serve PR organizations who want to "drive local press coverage".

It's saddening to see that there are still organizations who think that they can control the media.