Apple received some welcome news today when a top executive at News Corp reaffirmed the company's commitment to selling its shows via the iTunes store.

COO Peter Chernin told Reuters that while his company had a good relationship with Apple and did not plan to follow NBC in withdrawing its programs from the iTunes store, he also felt that "we're the ones who should determine what the fair price for our product is, not Apple."

12 Sep 2007

This is the same beef that drove NBC to pull away from iTunes and offer its shows to Amazon. It appears as if while News Corp is similarly ticked off, they're not yet ready to walk away.

Or, as financial blog 24WallSt. put it, News Corp is "Mad but not stupid". The iTunes store has served up around 100 million TV show downloads, and is only growing in popularity. News Corp may realize this and not want to make any threats until a viable alternative has established itself.