Wrong app, wrong time

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A little tip for all the current and would-be CEO's out there: before you launch your big media offensive, it's a good idea to make sure that your product won't break the system it's designed for.

We recently received a pitch from a company called Truphone. Apparently, they had developed a VoIP system for the iPhone and were going to do a live demo.

This was intriguing, mainly because safari doesn't really allow access to the phone features. Previous VoIP offerings have re-routed the call from your VoIP account to your mobile number, leaving you to still pay any applicable mobile charges.  We decided to take a closer look…

27 Sep 2007

We sent them a response asking for a bit more info on their service. We wanted to know if it was a third-party application that needed to be installed on the iPhone and, as such, would it be subject to the same issues as other third party applications (such as killing your iPhone at the next update and voiding the warranty.)

Their response was as follows:

We don't know if Apple updates will conflict with the software yet. The question of whether installing the Truphone application on an iPhone would violate a customer's warranty is superfluous at this time since Truphone's service for the iPhone is not launched or in any form available to the public yet.

For those of you that don't speak PR, this loosely translates to "ummm…well…uhhh."

You have to feel a little bad for these guys. Two weeks ago, they would have been hailed as purveyors of the next break through iPhone app. As it is, they're just serving up a new way to potentially break an iPhone.

Do you agree?

 

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