The iPhone is the single most-hyped mobile device ever, and the British could care less. At least, that's what the people over at YouGov say.

According to a report in The Telegraph, the survey conducted by YouGov turned up a measly 1 percent of brits that want an iPhone. That comes out to a pitiful half-a-million iPhones in the UK.

According to the survey, the biggest gripe is the price. 269 along with at least 35 a month in subscription costs is too high for most brits, says YouGuv.

But they may not exactly be looking in the right place...

25 Oct 2007

At the risk of sounding like an Apple apologist, this survey just doesn't seem to have been carried out well.

Apparently, the survey asked 1000 people at random if they would buy an iPhone. Of those 1000 people, only 40 or so even knew that Apple made a phone.

These people, of course, are not the ones Apple is going after initially. The first wave of iPhone sales has been targeted at the early adopters, the gadget junkies, and the gainfully employed Apple fanatics.

The average man on the street rarely buys any consumer electronics product initially. By and large consumers will wait for a price drop, a revision, or both. So why try and gauge interest in a product by asking those who likely won't buy it in the first place?

It's a bit like walking up to people in a mall, asking them if they plan on attending a football game, and then using that data to predict season ticket sales for a specific team.

Let us note that a similar survey in February predicted that just one percent of US consumers would want an iPhone, and look how that is turning out.