For those not familiar with the reckless debt-orgy that is American consumerism, November 23 is what is known as "Black Friday."

No, it's not a day of mourning over a national tragedy, or a reference to some historic battle. "Black Friday" is the day after Thanksgiving when buyers flock to stores everywhere to kick off the holiday shopping frenzy.

Retailers have nicknamed the day "black friday" because it is often the day in which many stores emerge from the shopping riots to show a profit on the year.

This year, Apple is getting in on the fun as well.

21 Nov 2007

The company is planning a special online Apple Store event under the banner "Ready. Set. Shop." Over the course of the day, users will be offered free shipping on select items. Apple wouldn't say which, but has promised the offers will include iPods, iPhones, and Macs.

I'm sure site traffic will be heavy, but its still better than getting kicked in the groin by a housewife while fighting over the last Scooby Doo cutlery set...