Nobody likes to have to deal with tech support. Ever. But there's something to be said for a decent tech support staff that doesn't prolong the misery.

That's why Mac users will be pleased to know that Apple has been named the best tech support company in the business.

Perhaps its because Apple's support staff is more knowledgeable about the computers they service, or perhaps it's a by-product of the new retail focus that has come with the Apple store. I'd also suggest that Apple's policy of simply issuing replacements for faulty products on-site and then sending the bad hardware off-site for repairs has a lot to do with it.

So the next time your Macbook or iPod takes a dive and you find yourself having to deal with tech support, look forward to knowing that when it's all said and done you'll only want to kill yourself half as bad as the guy next door who bought a Dell.

07 May 2008