The iTunes movie store has been around for a couple of years. Unfortunately, in the beginning it didn't do too spectacularly well, to say the least.

In fact, it had so much trouble building momentum that Steve Jobs came out and said that it wasn't meeting expectations at the last Macworld expo when, coincidentally, he rolled out a new movie rental service.

It must be doing well, because Apple is finally bringing the movie store to the UK and Canada. For just 2.5 or 3.5 pounds, Brits can now get their hands on iTunes rentals. Purchasing will cost a bit more: 6.99 and 10.99, but still about in line with the US and Canada costs when factoring in exchange rates.

05 Jun 2008